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Hoe komt het dat je sommige advertenties niet eens opmerkt, terwijl andere wel in het oog springen ? Anders gezegd: wat maakt dat een tijdschriftlezer wel of juist niet naar een advertentie kijkt ?

Eye-tracking. --- advertenties --- tijdschriftartikelen schrijven --- Advertising. Public relations --- Mass communications --- Tracking --- Reclame --- Reclame-onderzoek --- Tijdschriften --- Consumptiegedrag --- #SBIB:309H2821 --- Reclameboodschap: functies, genres, taalgebruik historiek --- Tijdschrift

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Deel I geeft een overzicht van de mogelijkheden die de verschillende mediumtypen bieden bij reclame- en voorlichtingscampagnes. Deel II gaat in op mediaplanning: de selectie van de media voor campagne en doelgroep. Er wordt aandacht besteed aan media- en segmentatiestrategieën en aan relevante begrippen en instrumenten. Deel III behandelt het Nederlandse mediaonderzoek naar het bereik en de effecten van de verschillende mediumtypen in campagnes.

mediaplanning --- reclame --- Advertising. Public relations --- strategisch beleid --- #SBIB:309H2811 --- #SBIB:309H2821 --- #SBIB:044.AANKOOP --- Media --- Reclame --- E090602.jpg --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- Reclameboodschap: functies, genres, taalgebruik historiek

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Cognitive psychology --- neurowetenschappen --- reclamepsychologie --- Advertising. Public relations --- geheugen (mensen) --- reclame --- herinneringen --- Reclame --- Reclame-effecten --- Geheugen --- Reclamepsychologie --- Psychologie --- Beïnvloeding --- Reclamebeïnvloeding --- #SBIB:033.AANKOOP --- #SBIB:309H2821 --- 658.81.5 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame. Advertising. Merchandising --- Geheugen (psychologie) --- Man --- Volwassene

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Advertising --- Symbolism in advertising. --- Imagery (Psychology) --- Popular culture. --- Social aspects. --- -Symbolism in advertising --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Imagination --- Visualization --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- -Symbolism in advertising. --- Imagery (Psychology). --- Popular culture --- Symbolism in advertising --- Culture --- Society and advertising --- #SBIB:309H2820 --- #SBIB:309H2821 --- 659 --- 659.12 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659.12 Concept and design in advertising --- Concept and design in advertising --- De reclameboodschap: algemene werken --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame. Public relations --- reclame --- ideologie --- symbolen --- Advertising. Public relations --- Advertising - Social aspects. --- Promotion d'événements spéciaux --- Publicité --- Symbolisme --- Imagerie (psychologie) --- Culture populaire --- Sociologie --- Dans la publicité

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?Bron: www.bol.com

Marketing --- New products --- Consumer behavior --- Popularity --- #SBIB:309H2812 --- #SBIB:309H2820 --- 316.648 --- Economic aspects --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Persuaderen. Overtuigen. Veranderen van attitude --- Consumer behaviour. --- Marketing. --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- Sociometry --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Public relations --- Merkbeleid --- Branding --- Positionering --- Merkstrategieën --- Reclame --- Ondernemen --- Merkstrategie --- Financiewezen --- Social psychology --- Advertising. Public relations --- trends --- merken --- marketingcommunicatie --- consumentengedrag --- consumentenmarketing