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Book
Speak up now! : marketing in times of climate crises
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ISBN: 9789401486255 Year: 2022 Publisher: Tielt Lannoo Publishers

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Abstract

To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public. Speak up now! shows how we can make the shift to a world where business success goes hand in hand with the well-being of the planet.


Periodical
The International journal of life cycle assessment
ISSN: 09483349 16147502

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Keywords

Environmental protection. Environmental technology --- Environmental economics --- Product life cycle --- Green products --- Environmental policy --- Eco-labeling --- Economie de l'environnement --- Produits commerciaux --- Produits écologiques --- Environnement --- Etiquetage écologique --- Periodicals --- Periodicals. --- Périodiques --- Cycle de vie --- Politique gouvernementale --- Étiquetage écologique --- UE/CE Etats membres. --- Publications périodiques. --- Politique de l'environnement. --- Eco-labeling. --- Environmental policy. --- Green products. --- Product life cycle. --- Levenscyclus (techniek) --- Milieuonderzoek. --- Europe --- E-journals --- #TS:WBIB --- Business, Economy and Management --- Environmental Sciences --- Trade and Commerce --- Environmental laws --- Life cycle, Product --- Manufactures --- Earth-friendly products --- Environmentally safe products --- Environment and state --- Environmental control --- Environmental management --- Environmental protection --- Environmental quality --- State and environment --- Eco-labelling --- Ecolabeling --- Ecological labeling --- Environmental labeling of consumer products --- Environmental marketing labels --- Environmentally-friendly product labeling --- Life cycle --- Political aspects --- Government policy --- EU countries --- Euroland --- Marketing --- Product management --- Commercial products --- Green marketing --- Recycled products --- Environmental auditing --- Labels --- Life cycle analysis. --- Environmental research. --- European Union countries. --- Law and legislation

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