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III, 322 p.

Advertising --- Advertising. --- Cynicism. --- Social aspects. --- persuasieve communicatie --- media-analyse --- Advertising. Public relations --- reclameboodschappen --- reclamecampagnes --- Semiotiek --- Reclame --- Beeldcommunicatie --- Cynicism --- #SBIB:309H2820 --- #SBIB:309H503 --- #SBIB:309H505 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Pessimism --- Philosophy --- Psychology --- Skepticism --- Society and advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- De reclameboodschap: algemene werken --- Semiotiek, semiologie --- Code en boodschap: psychologische, psycho-analytische benadering