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Marketing --- B2B (business-to-business) --- marketing

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Business marketing is het standaardwerk voor iedereen die zich wil verdiepen in de mogelijkheden en de praktijk van Business-to-Business-marketing. Dit praktijkgerichte boek bevat veel oefenvoorbeelden en cases en heeft een sterke focus op de actualiteit. 

Waarom kiezen voor Business marketing? 
* Uitgebreid, praktijkgericht en overzichtelijk; 
* bevat de belangrijkste trends en ontwikkelingen; 
* met extra online ondersteuning. 

Business marketing combineert op overzichtelijke wijze de meer traditionele en praktische kennis van business marketing, bijvoorbeeld over het koopgedrag van organisaties en marktonderzoek, met nieuwere benaderingen, waarin de interactie tussen organisaties centraal wordt gesteld. Verder komen onderwerpen als netwerken, samenwerking en relaties aan de orde. Business marketing is ook beschikbaar als e-book. 

Wat is nieuw in de zesde editie van Business marketing? 
In deze zesde editie is er aandacht voor nieuwe vormen van aanbesteding. Daarnaast bevat het boek de nieuwste inzichten op het gebied van (online) marketing, zoals ontwikkelingen op het gebied van contentmarketing, de rol van social media en het gebruik van big data. Bovendien wordt er aandacht besteed aan Industrie 4.0, ook wel Smart Industry genoemd. Tot slot zijn er veel actuele voorbeelden opgenomen.

Applied marketing --- B2B (business-to-business) --- marketingplan --- marketingstrategie

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Applied marketing --- B2B (business-to-business) --- marketingplan --- marketingstrategie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).

Internationally award-winning graphic designer Michael Johnson draws on over thirty years’ experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success … who said you should keep your secrets closely guarded?

Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations – and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.

Marketing --- Business-to-Business marketing --- Branding --- Merkbeleid --- Product strategy --- graphic design --- creativity

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From the Inside Flap

"This book captures the invaluable lessons learned from a nearly decade-long journey focused on perfecting the business science of creating value for customers in the so-called business-to-business (B2B) segment of commerce. Keith and Jerry have clearly arrived at an important destination. Not only has the customer value creation (CVC) science been significantly advanced, it has been proven by real-world application in numerous B2B settings."
&;From the Introduction, Glenn Dalhart, retired partner, Ernst & Young management consulting

Providing deep insight into the discoveries that can help you win with your customers and, ultimately, increase the value of your business, Winning with Customers introduces you to proven ideas for helping your organization accelerate profitable growth. Sharing real experiences from real companies that have delivered significant results using the authors' "Winning with Customers" approach, this effective guide reveals a wealth of practical information to help you put their winning formula to work in your organization.

Filled with case studies, examples, and workable tips, this easy-to-use handbook includes everything your corporation needs to succeed, including:

Hands-on advice on what winning with customers means and the measures that really work
Guidance for moving you from anecdotes and gut feelings to sound metrics for success
The resources you need to collect your customers' perspectives on the value you create for them
Step-by-step customer plans that can be executed by the organization, understood by the sales force, and communicated easily to customers
An accompanying web site (winningwithcustomers.com) packed with online exercises, a community forum, additional case studies, and more

Practical, useful, and readable, the tools and tactics in Winning with Customers will help your business create impactful changes that generate a sustainable competitive advantage in the process.

"Now" is always the right time to kick off a Winning with Customers effort in your organization. You now have the playbook to get started.

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Consumer behavior --- Business management --- B2B (business-to-business) --- klantentevredenheid --- CRM (Customer Relationship Management)