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One of the world''s leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don’t care about.Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It''s how to position your business as a trusted expert in its industry. It''s what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything youneed to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you''re the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!

366.42 --- management --- communicatie --- sociale media --- Information retrieval --- IR (information retrieval) --- kennismanagement --- content management (informatica) --- Marketing --- Social media --- Internet marketing --- Target marketing --- Social aspects

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Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors' products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: · Decode people's behavior and preferences scientifically · Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) · Shape attractive products and services for every local market · Devise immersive experiences for each persona · Combine smart sensors and human senses in a powerful and ethical way · Systematically increase the innovation adoption rate · Invent planet and people-friendly futures Berry-AMA Book Prize Finalist! "Diana Derval has written the best book that I have seen on the critical role of the five senses in determining our brand preferences. Her writing is lively, full of relevant case studies, and rich in insights. No marketing department or new product department must proceed without first reading this book."- Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management Prof. Diana Derval, PhD, EMBA, Chair of DervalResearch, contributor for Harvard Business Review, social entrepreneur, and patented inventor, is a pioneer at decoding human preferences and behavior with biosciences.

Psychology --- Social psychology --- Economic production --- Engineering sciences. Technology --- Consumer behavior --- Marketing --- innovatiemanagement --- gedrag (mensen) --- psychologie --- marketing --- technologie --- technologische innovatie --- innovaties --- consumentengedrag --- consumptie --- Product differentiation. --- Senses and sensation. --- Target marketing.

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Pharmacy --- Drugs --- Pharmacie --- Médicaments --- Periodicals. --- Physiological effect --- Research --- Periodicals --- Périodiques --- Effets physiologiques --- Recherche --- Pharmacy. --- Physiological effect. --- Research. --- Saudi Arabia. --- Health Sciences --- Pharmacy and Pharmacology --- medicinal chemistry --- structure based drug design --- drug target --- medicinal research --- pharmaceutical biotechnology --- pharmaceutical chemistry --- Pharmacology. Therapy --- farmacologie

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De zorg voor personen met ernstige en langdurige psychische problemen is gekenmerkt door een toenemende vermaatschappelijking. Deze personen worden minder frequent en minder langdurig opgenomen in psychiatrische ziekenhuizen en het streefdoel is hen te ondersteunen in hun sociale rollen als gezinslid, burger, collega, enz. Dit betekent ook dat men probeert om in de samenleving ruimte te cre?ren om kwetsbare mensen een plek te geven in natuurlijke woon-, arbeids-, educatie- en vrijetijdsomgevingen. Dit laatste vereist echter grote transformaties in de zorg en in de samenleving. Het onderzoeksinstituut Lucas bestudeerde deze tendensen in de verschillende deelaspecten van het proces van vermaatschappelijking. Deze publicatie biedt een overzicht daarvan en leidt naar conclusies, aanbevelingen en voorstellen over langdurige zorg in de samenleving. Het boek is bedoeld als basisinstrument voor hulpverleners en zij die ertoe opgeleid worden. Ook beleidsmensen en onderzoekers zullen in deze publicatie nuttig materiaal en verwijzingen vinden. 1. Inleiding. 2. Metamorfoses van de GGZ. 3. De doelgroep van cliënten met ernstige en langdurige psychische problemen. 4. Werkzame ingrediënten van zorg en zorgprogramma's. 5. Visies van betrokkenengroepen op de vermaatschappelijking van de GGZ. 6. De mantelzorgers. 7. Lotgenotencontact. 8. Stigma en discriminatie. 9. Aanbevelingen voor het beleid. 10. Referenties

364.4 --- 616.89 --- Social Work, Psychiatric. --- Community Mental Health Services --- Health Services Needs and Demand --- Mental Disorders --- Mental Health. --- #SBIB:316.334.3M50 --- #SBIB:316.8H11 --- #SBIB:316.8H22 --- Academic collection --- 672 Gezondheidszorg. Behandeling --- geestelijke gezondheid --- #KVHB:Geestelijke gezondheidszorg --- #KVHB:Psychiatrie --- 606.8 --- 614.1 --- geestelijke gezondheidszorg --- gezondheidszorg --- psychiatrie --- psychiatrische problemen --- rehabilitatie --- schizofrenie --- vermaatschappelijking --- 361 ) Geestelijke gezondheidszorg --- sociale integratie --- zorgverlening --- S20110195.jpg --- hulpverleningsproces --- integratie --- psychiatrische patiënten --- thuiszorg --- Mental Hygiene --- Health, Mental --- Hygiene, Mental --- Orthopsychiatry --- Psychiatric Social Service --- Psychiatric Social Work --- Social Service, Psychiatric --- Psychiatric Social Services --- Psychiatric Social Works --- Service, Psychiatric Social --- Services, Psychiatric Social --- Social Services, Psychiatric --- Social Works, Psychiatric --- Work, Psychiatric Social --- Works, Psychiatric Social --- 364.4 Hulpverlening. Bijstand --- Hulpverlening. Bijstand --- Health Services Needs --- Needs --- Needs and Demand, Health Services --- Target Population --- Health Services Need --- Need, Health Services --- Needs, Health Services --- Population, Target --- Populations, Target --- Target Populations --- Health Care Sector --- Assertive Community Treatment --- Health Services, Community Mental --- Services, Community Mental Health --- Services, Mental Health Community --- Mental Health Services, Community --- Community Treatment, Assertive --- Treatment, Assertive Community --- Psychiatry. Pathological psychiatry. Psychopathology. Phrenopathies. Psychoses. Mental abnormality. Morbid mental states. Behavioural and emotional disturbances --- epidemiology --- Organisatie van de gezondheidszorg: algemeen, beleid --- Welzijns- en sociale problemen: gehandicapten (fysiek, mentaal) --- Welzijnsorganisatie: sociale dienstverlening voor specifieke groepen --- Psychiatrische centra --- Geestelijke gezondheidszorg --- 615 --- 361.2 --- 301.17 --- 616.5 --- 362.1 --- Psychische stoornissen. --- Rehabilitatie --- België. --- Psychiatrische patiënten. --- psychopathologie --- Psychiatry --- cliënt-hulpverlener relatie --- mantelzorg --- Geestelijke gezondheidszorg ; België --- Social Work, Psychiatric --- Mental Health --- Psychosociale problemen --- Zorgverlening --- GGZ (geestelijke gezondheidszorg) --- #gsdbP --- Psychosociaal probleem --- Hygiene. Public health. Protection --- Belgium --- Psychisch probleem

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Medical care --- Medical care, Cost of --- Medical care, Cost of. --- Delivery of Health Care --- Economics, Medical --- Health Care Costs --- Health Services Needs and Demand --- Cost of medical care --- Health care costs --- Health care expenditures --- Medical costs --- Medical expenses --- Medical service, Cost of --- Medicine --- Medical economics --- Medical savings accounts --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Health Services Needs --- Needs --- Needs and Demand, Health Services --- Target Population --- Health Services Need --- Need, Health Services --- Needs, Health Services --- Population, Target --- Populations, Target --- Target Populations --- Health Care Sector --- Costs, Medical Care --- Health Costs --- Healthcare Costs --- Medical Care Costs --- Treatment Costs --- Cost, Health --- Cost, Health Care --- Cost, Healthcare --- Cost, Medical Care --- Cost, Treatment --- Costs, Health --- Costs, Health Care --- Costs, Healthcare --- Costs, Treatment --- Health Care Cost --- Health Cost --- Healthcare Cost --- Medical Care Cost --- Treatment Cost --- Health Expenditures --- Medical Economics --- Community-Based Distribution --- Contraceptive Distribution --- Delivery of Healthcare --- Dental Care Delivery --- Distribution, Non-Clinical --- Distribution, Nonclinical --- Distributional Activities --- Healthcare Delivery --- Healthcare Systems --- Non-Clinical Distribution --- Nonclinical Distribution --- Delivery of Dental Care --- Health Care --- Health Care Delivery --- Health Care Systems --- Activities, Distributional --- Activity, Distributional --- Care, Health --- Community Based Distribution --- Community-Based Distributions --- Contraceptive Distributions --- Deliveries, Healthcare --- Delivery, Dental Care --- Delivery, Health Care --- Delivery, Healthcare --- Distribution, Community-Based --- Distribution, Contraceptive --- Distribution, Non Clinical --- Distributional Activity --- Distributions, Community-Based --- Distributions, Contraceptive --- Distributions, Non-Clinical --- Distributions, Nonclinical --- Health Care System --- Healthcare Deliveries --- Healthcare System --- Non Clinical Distribution --- Non-Clinical Distributions --- Nonclinical Distributions --- System, Health Care --- System, Healthcare --- Systems, Health Care --- Systems, Healthcare --- Finance --- Finance. --- Economics --- Costs --- economics --- Economics, Medical. --- Health Care Costs. --- economics.