Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Perception --- Perception. --- Visual Perception. --- Supraliminal perception --- Cognition --- Apperception --- Senses and sensation --- Thought and thinking --- Perceptions --- Sensation --- Psychology --- perception --- senses and sensation --- perceptual processes --- psychology

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book covers sensation in all major components of the pelvic region. The small pelvis is containing many different structures and viscera, and sensations elicited there are important for regulating a normal daily life and for warning that something is going wrong. The sensory system is driving in many aspects the motor activity, and precedes and guides the efferent functions. It is surprising that in the last 60 years the ratio between research and publications about sensory versus motor has gradually become less. There has been undoubtedly a rise in the number of publications written on pelvic sensation but in the same time the number of manuscripts on motor function have increased more. It is the hope that this compilation of most data available on sensation will be of interest for the reader, will incite to perform more research so that an important part of pelvic functional diagnosis and treatment modalities will use the whole of the mechanisms available. The book is intended for all interested in pelvic functions and the interactions between the different structures, specialists in urology, gastroenterology, sexuality, pain, pelvic floor function and dysfunction, paediatricians and geriatricians, neurologists, students and those in training . The reader will find interesting and challenging information, and suggestions for further research.

Physiotherapy. Alternative treatments --- Pharmacology. Therapy --- Urology. Andrology --- Neuropathology --- hersenen --- urologie --- analgesie --- pijn --- kinesitherapie --- Neurology.. --- Pelvic pain. --- Senses and sensation.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering more than a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that finding. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--BOOK JACKET

zintuigen --- merkbeleid --- Product strategy --- merkimago --- Brand name products --- Business names --- Advertising --- Senses and sensation --- Produits de marque --- Raison sociale --- Publicité --- Sens et sensations --- Psychological aspects --- Aspect psychologique --- Brand name products. --- Business names. --- Senses and sensation. --- Psychological aspects. --- Advertising. --- brand name products. --- business names. --- psychological aspects. --- senses and sensation. --- #KVHB:Marketing --- #KVHB:Merkimago --- merken --- marketingstrategie --- Publicité --- Sensation --- Sensory biology --- Sensory systems --- Knowledge, Theory of --- Neurophysiology --- Psychophysiology --- Perception --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Branding (Marketing) --- #SBIB:309H2812 --- #SBIB:309H2821 --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Advertising - Brand name products --- Advertising - Psychological aspects.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors' products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: · Decode people's behavior and preferences scientifically · Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) · Shape attractive products and services for every local market · Devise immersive experiences for each persona · Combine smart sensors and human senses in a powerful and ethical way · Systematically increase the innovation adoption rate · Invent planet and people-friendly futures Berry-AMA Book Prize Finalist! "Diana Derval has written the best book that I have seen on the critical role of the five senses in determining our brand preferences. Her writing is lively, full of relevant case studies, and rich in insights. No marketing department or new product department must proceed without first reading this book."- Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management Prof. Diana Derval, PhD, EMBA, Chair of DervalResearch, contributor for Harvard Business Review, social entrepreneur, and patented inventor, is a pioneer at decoding human preferences and behavior with biosciences.

Psychology --- Social psychology --- Economic production --- Engineering sciences. Technology --- Consumer behavior --- Marketing --- innovatiemanagement --- gedrag (mensen) --- psychologie --- marketing --- technologie --- technologische innovatie --- innovaties --- consumentengedrag --- consumptie --- Product differentiation. --- Senses and sensation. --- Target marketing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Space perception --- Visual perception --- Vision --- Space perception. --- Vision. --- Visual perception. --- Visuele waarneming. --- Optics, Psychological --- Eyesight --- Seeing --- Sight --- Spatial perception --- Psychological aspects --- Perception --- Visual discrimination --- Senses and sensation --- Blindfolds --- Eye --- Physiological optics --- Spatial behavior --- Figure-ground perception --- Geographical perception --- Health Sciences --- Psychiatry & Psychology --- Psychology --- Perception spatiale --- Perception visuelle