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Periodical
ISSN: 09732330 Year: 2005 Publisher: New Delhi NIILM Center for Management Studies
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Communication in marketing --- Communication in marketing. --- Marketing --- Business, Economy and Management --- Trade and Commerce
ISBN: 0749442654 9780749442651 Year: 2004 Publisher: London ; Sterling, VA : Kogan Page,
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Marketing --- marketingcommunicatie --- Mass communications --- Communication in marketing. --- Advertising --- Advertising agencies --- Public relations --- Communication en marketing --- Publicité --- Agences de publicité --- Relations publiques --- Communication in marketing --- Marketingcommunicatie --- Publicité --- Agences de publicité
ISBN: 0415314208 0415314216 Year: 2004 Publisher: London Routledge
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Marketing --- marketingcommunicatie --- Mass communications --- Marketingcommunicatie --- Marketingstrategieën --- Consumentengedrag --- Sponsoring (alle aspecten) --- Relatiemarketing --- Communication in marketing --- 369.1 --- 613.73 --- 658.8 --- 659.3 --- Massacommunicatie --- Marketingstrategie --- Sponsoring --- Financiewezen
Periodical
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Marketing --- Communication in marketing --- Communication en marketing --- Periodicals --- Management --- Périodiques --- Gestion --- Communication in marketing. --- -658.40205 --- Electronic information resources --- E-journals --- Business, Economy and Management --- Marketing and Sales --- Organizational Communication, Business Writing --- Public Relations --- Strategic Management & Business Policy --- Trade and Commerce --- Communication (General) --- Consumer Behavior & Theory. --- Marketing. --- Communication (General).
Book
ISBN: 9781000384741 1000384748 9781003008729 1003008720 9781000384710 1000384713 9780367442781 9780367441999 Year: 1935 Publisher: New York ; London : McGraw-Hill Book Co,
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"This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy, and even more so acknowledges that advertisements are not all about selling but are also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert's effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organizations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning"-- Provided by publisher.
Advertising. --- Communication in marketing. --- Marketing --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Advertising. Public relations --- reclame --- adverteren
ISBN: 0273638718 9780273638711 Year: 2001 Publisher: New York : Financial Times/Prentice Hall,
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Advertising. Public relations --- verkoop --- marketing --- adverteren --- direct marketing --- Marketing --- PR (public relations) --- marketingcommunicatie --- communicatiemanagement --- Communication in marketing --- Advertising --- Marketingcommunicatie --- 659.4 --- 658.8 --- 658.81.5 --- 659.1 --- Marketing ; publicieit ; bedrijfskunde ; handboeken --- 659(035) --- Marketing : communicatiestrategieën --- Public relations (PR) --- Marketing. Sales. Selling. Distribution --- Reclame. Advertising. Merchandising --- Publicity. Advertising --- Marketing. Reclame ; handboeken --- Advertising. --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General). --- 659.1 Publicity. Advertising --- 658.8 Marketing. Sales. Selling. Distribution --- 659.4 Public relations (PR) --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Communication in marketing - Europe
ISBN: 9780273702054 027370205X Year: 2006 Publisher: Harlow Pearson Education
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Applied marketing --- marketingcommunicatie --- Communication in marketing --- Communication en marketing --- Marketingcommunicatie --- Communicatie --- Communicatiemix --- Media --- Reclame --- Public relations --- Marketing --- Affichage --- Corporate image --- Sales promotion --- Theorieën --- Marketingtheorieën --- Communicatietheorieën --- Public relationstheorieën --- #KVHA:Communicatie --- #KVHA:Marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Affiche --- Theorie --- Marketingtheorie --- Communicatietheorie --- Financiewezen --- Verpleegkunde --- Verplegingswetenschap
Book
ISBN: 9789081698429 Year: 2011 Publisher: Leuven LannooCampus
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Wie de consument vandaag misleidt, wordt genadeloos afgestraft. De wereld is open en transparant. Daarom kunnen bedrijven niet achterblijven in hun communicatie. Goede, efficiënte reclame probeert de waarheid van een merk naar buiten te brengen en probeert de mensen waarvoor de communicatie bedoeld is, er maximaal bij te betrekken. De nieuwe communicatiemiddelen met internet en sociale media voorop geven de macht aan de consument. Een unieke blik achter de schermen van bekende reclamecampagnes. Bron : http://www.boekenbank.be
Reclame. --- Advertising. Public relations --- reclameboodschappen --- sociale media --- reclamecampagnes --- Reclame --- Advertising --- Belgium --- Marketing --- Communication in marketing --- 659.1 --- 369.4 --- Saatchi --- communicatie --- 659.1 Publicity. Advertising --- Publicity. Advertising --- bedrijfseconomie, reclame, algemeen --- Publiciteit, reclame, adverteren --- Reclamecampagnes --- Sociale communicatie --- Internet --- Sociale marketing --- Reclamecommunicatie --- Reclamecampagne
Periodical
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Advertising --- Marketing --- Advertising. --- Marketing. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Mass communications --- reclamevormgeving --- Business, Economy and Management --- Marketing and Sales
Periodical
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Marketing --- Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Business, Economy and Management --- Business Management --- Economics --- Marketing and Sales --- Trade and Commerce
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