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This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an adjunct professor in the Department of Marketing and Entrepreneurship, Merrick School of Business at the University of Baltimore, USA. Josh also serves on the senior leadership team of a global trade association, with duties including strategy, marketing, science and technology policy, negotiation, management, and leadership. He earned his Ph.D. from Virginia Tech, USA.

Professional ethics. Deontology --- Consumer behavior --- Marketing --- marketing --- deontologie --- consumentengedrag --- consumptie --- bedrijfsethiek --- Business ethics. --- Business ethics --- Economic aspects.

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Solidarity is an ‘unthought’ in the fields of organizational theory and management sciences. However, it is an increasingly important feature in the management of organizations. The contemporary world suffers from a double unsustainability: the abusive exploitation of natural resources endangers the balance of the climate and biodiversity, while growing inequalities condemn our ability to maintain a balanced society. These unsustainabilities are mutually reinforcing and call for the affirmation of a double solidarity, which unites humans among themselves, and links humans and nonhumans. Such an effort cannot be decreed. It must be organized. Based on numerous grassroots initiatives and citizens’ experimentations that are being invented every day around the world and on a historical and anthropological approach, this book explores different ways of combining solidarity and organization. Solidarity-based management, governance of the commons, and Buen Vivir approaches are some of the perspectives analyzed in the context of a North-South dialogue in order to formulate the conceptual framework and practical steps of a social and environmental transition. It offers both theoretical background and living examples to students, professors and researchers to better understand and better teach new avenues for management.

Professional ethics. Deontology --- Sociology --- Environmental protection. Environmental technology --- Business policy --- industrie --- deontologie --- bedrijfsbeleid --- bedrijfsethiek --- Industrial organization. --- Industrial management—Environmental aspects. --- Business ethics. --- Organization. --- Corporate Environmental Management. --- Business Ethics.

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This second edition of Ronald Duska's 2007 book Contemporary Reflections in Business Ethics contains many of the fine articles in the original edition as well as 20 new entries, and two papers that have not been previously published. The editors have included new introductions to each part and an epilogue outlining why and in what ways Duska's work is prescient to present and future research in business ethics as well as to its contributions to practice in commerce. The late Ronald Duska was an important scholar in business ethics, and his work on an Aristotelian approach is innovative for this field. Moreover, Duska is one of the few business ethics scholars to work on issues in finance and the financial series industry, despite their central roles in mature economies in the United States, Europe, and East Asia. Those contributions, included in this second edition, most for the first time, are part of his seminal thinking in this field to which few other scholars have participated. Thus, this new edition is important not merely to honor a distinguished scholar in business ethics, but also for his philosophical thinking that is central to new thinking in this field.

Professional ethics. Deontology --- deontologie --- bedrijfsethiek --- Social responsibility of business. --- Business ethics. --- Industrial management.

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Professional ethics. Deontology --- Economic relations. Trade --- Business ethics --- Morale des affaires --- Periodicals --- Périodiques --- Business ethics. --- Europe. --- 241 <05> --- #BA01981 --- Moraaltheologie. Theologische ethiek--Tijdschriften --- Business, Economy and Management --- Business Management --- Strategic Management & Business Policy --- Trade and Commerce --- Business Ethics. --- Business --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Moral and ethical aspects --- Council of Europe countries --- Eastern Hemisphere --- Eurasia --- Business ethics - Periodicals. --- Business ethics - Europe - Periodicals.

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“This book fills a major gap in thinking proactively about the future of businesses and preparing leadership teams to succeed. The topics and the mini-cases are both current and compelling, illustrating the emerging choices that companies will need to make in the second half of the 21st century and providing them the tools to make choices that will optimize the returns to all of their stakeholders.” —John Elstrott, Chairman (retired) Whole Foods Markets, New Orleans, Louisiana, USA “A clear road map for leaders seeking to empower their followers, organizations, and industries to innovate during unexpected and challenging times in order to maintain competitive advantage in a diversified, equitable and inclusive culture.” —Amelia Ceja, President & CEO, Ceja Vineyards, Napa, CA USA This book examines how leaders can use strategic thinking to transform their followers, organizations, and industries in the wake of societal shocks like COVID-19 that require re-balancing both leadership and business models. It is organized around a new triumvirate of strategic thinking concepts for the better normal, explained in a 3S Model: Style, Situation, and Strategic Orientation. The environment (situation) creates or deters opportunities that are pursued by leaders with the propensity (style) and the potential (strategy) to develop them. In the face of ongoing crises such as COVID-19, natural disasters, political upheaval, and climate change, the author proposes that the field of strategic management needs to rethink and update traditional frameworks in order to offer business models more applicable in a rapidly changing environment. Addressing topics such as sustainability and diversity, this pivotal text offers fresh strategic thinking and presents illustrative examples and case studies about organizations grappling with making decisions in a dynamically different “new normal.” Armand Gilinsky is the F Korbel Professor of Wine Business at Sonoma State University, USA, where he has taught strategy and entrepreneurship since 1994. He has authored over 50 published business case studies and several articles on entrepreneurial strategy and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case research professionals. Dr. Gilinsky has extensive consulting experience in strategic planning, competitive strategy, and developing business and financial plans.

Professional ethics. Deontology --- Social psychology --- Sociology --- Business policy --- Personnel management --- Business management --- B2B (business-to-business) --- industrie --- management --- deontologie --- leidinggeven --- strategisch beleid --- bedrijfsethiek --- Strategic planning. --- Leadership. --- Industrial organization. --- Management. --- Business ethics. --- Business Strategy and Leadership. --- Organization. --- Business Ethics.