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Not all created equal? The content characteristics and usefulness of online consumer reviews
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Authors:
Willemsen, Lotte M.
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Neijens, Peter C.
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Bronner, Fred E.
Year: 2010 Publisher: Amsterdam SWOCC
Year: 2010 Publisher: Amsterdam SWOCC
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Abstract
Keywords
Consumer behavior --- Market research --- Advertising. Public relations --- merken --- sociale media --- online advertising --- consumentengedrag
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