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Business management --- management --- ondernemen

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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

Social psychology --- International law --- Business policy --- Organization theory --- Personnel management --- Production management --- Business management --- internationale handel --- B2B (business-to-business) --- management --- leidinggeven --- strategisch beleid --- informatietechnologie

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This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.

Social psychology --- Methodology of economics --- Business policy --- Organization theory --- Personnel management --- Production management --- Marketing --- Business management --- Business economics --- financieel management --- B2B (business-to-business) --- management --- marketing --- leidinggeven --- strategisch beleid --- informatietechnologie