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Les principales techniques de communication utilisées par l'entreprise pour se faire connaître en tant qu'institution auprès de ses différents publics. Cet ouvrage intégre la dimension "Internet" qui a révolutionné la pratique de la communication ainsi que l'aspect évaluation des actions de com.

Corporations --- Advertising --- Communication in marketing --- Entreprises --- Publicité --- Communication en marketing --- Public relations --- Relations publiques --- Publicité industrielle --- Médias et affaires --- Communication visuelle --- Communication in management --- Image --- Bedrijfscommunicatie --- Externe communicatie --- ondernemingen --- 007 --- 65.012.45 --- informatie en communicatie --- communicatie in organisaties - informatie in organisaties (zie ook 361.521.81) --- Bedrijfscommunicatie. --- ondernemingen. --- Publicité --- Communicatie : Externe communicatie --- Communication : Communication externe --- Entreprises - Relations publiques - France --- Entreprises - Image - France --- Publicité industrielle - France --- Médias et affaires - France --- Communication visuelle - France --- Communication externe

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Pharmaceutical industry --- Drugs --- Prescription pricing --- Advertising --- Pharmaceutical policy --- Costs --- Prices --- Research --- Finance --- 661.12 --- 343.53 --- Pharmaceutical products --- Commerciele fraude. Industriele fraude. Ongeoorloofde concurrentie --- Finance. --- Costs. --- 343.53 Commerciele fraude. Industriele fraude. Ongeoorloofde concurrentie --- 661.12 Pharmaceutical products --- Drug industry --- Drug trade --- Medicine industry --- Medicines industry --- Prescription medicine industry --- Chemical industry --- Medicaments --- Medications --- Medicine (Drugs) --- Medicines (Drugs) --- Pharmaceuticals --- Prescription drugs --- Bioactive compounds --- Medical supplies --- Pharmacopoeias --- Chemotherapy --- Materia medica --- Pharmacology --- Pharmacy --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Research&delete& --- 615.2 --- 615.1.01 --- geneesmiddelen (zie ook 615.035, 615.35) --- farmaceutische industrie --- Pharmaceutical industry - United States - Costs --- Drugs - Prices - United States --- Drugs - Research - United States - Finance --- Prescription pricing - United States --- Advertising - Drugs - United States --- Pharmaceutical policy - United States