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"In order to raise the standards of marketing research and practice, this journal publishes important and original papers on marketing that are rich in academic and practical implications for those interested in marketing. There are five types of papers: submitted peer-reviewed papers, special feature papers, review papers, marketing cases, and book reviews."-- Journal website.
Marketing --- Commerce --- Business --- Branding (Marketing)
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Branding (Marketing) --- Advertising --- Business names --- Product management --- Brand name products
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conceptual analysis --- branding experience --- brand management and marketing --- strategy and marketing --- Branding (Marketing) --- Product management
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Branding (Marketing) --- Advertising --- Business names --- Product management --- Marketing. --- Advertising --- Branding (Marketing) --- Business names. --- Product management. --- Gestion des produits. --- Raison sociale. --- Publicité --- Marketing. --- Produit de marque. --- Brand name products --- Brand name products.
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Branding (Marketing) --- Advertising --- Business names --- Product management --- Marketing. --- Advertising --- Branding (Marketing) --- Business names. --- Product management. --- Gestion des produits. --- Raison sociale. --- Publicité --- Marketing. --- Produit de marque. --- Brand name products --- Brand name products.
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Branding (Marketing) --- Marketing --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Advertising --- Brand name products --- Marketing & Sales
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Branding (Marketing) --- City promotion --- Marketing --- Place marketing --- Trademarks --- Communication in regional planning --- Villes --- Marketing territorial --- Marques de commerce --- Communication en aménagement du territoire --- Stratégie de marque --- Management --- Gestion
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Business names --- Brand name products --- Merken. --- Brand name products. --- Business names. --- Brands (Commerce) --- Firm names --- Trade names --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Names --- Trademarks --- Commercial products --- Branding (Marketing) --- Management Styles & Communication
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Branding (Marketing) --- Brand name products --- Brand name products. --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Marketing --- Periodicals --- Advertising --- Business names --- Commercial products --- Trademarks --- Stratégie de marque --- Produits de marque
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Advertising --- Marketing --- Advertising. --- Marketing. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Mass communications --- reclamevormgeving --- Business, Economy and Management --- Marketing and Sales
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