Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"In order to raise the standards of marketing research and practice, this journal publishes important and original papers on marketing that are rich in academic and practical implications for those interested in marketing. There are five types of papers: submitted peer-reviewed papers, special feature papers, review papers, marketing cases, and book reviews."-- Journal website.

Marketing --- Commerce --- Business --- Branding (Marketing)