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The case study reviews research conducted on behalf of Standard Life, an insurance company based in the UK that was planning to launch a health insurance scheme for the over 55 age group. It examines the market research undertaken to inform the scheme and in particular the best ways of marketing it to older consumers.
Health insurance. --- Marketing research --- Older consumers. --- Health insurance --- Marketing. --- Standard Life Assurance Company (Edinburgh, Scotland)
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This case study discusses The Melting Pot, Scotland's Centre for Social Innovation, as an example of coworking environments and the impact they can have.
Flexible work arrangements. --- Flexible work arrangements --- Offices --- Organizational effectiveness. --- Virtual work teams. --- Work environment. --- Design. --- Melting Pot (Scotland)
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