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Film
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New products --- Market share. --- Marketing.
Film
Year: 2012 Publisher: London : Henry Stewart Talks,
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New products --- Technological innovations --- Management. --- Business logistics. --- Product management.
Film
Year: 2022 Publisher: London : Henry Stewart Talks,
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Technological innovations --- Management. --- Social aspects. --- Creative ability. --- Inventions. --- New products.
Film
Year: 2015 Publisher: London : Henry Stewart Talks,
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Market segmentation. --- New products --- Marketing. --- Sales management. --- Selling.
Film
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New products --- Video games --- Marketing. --- Market share. --- Marketing
Film
Year: 2016 Publisher: London : Henry Stewart Talks,
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Consumer behavior. --- New products --- Planning. --- Customer relations. --- Product management. --- Technological innovations.
Film
Year: 2017 Publisher: London : Henry Stewart Talks,
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The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma.
Computer industry --- Apple Computer, Inc. --- Industrial management. --- New products. --- Success in business --- Technological innovations --- Management.
Film
Year: 2017 Publisher: London : Henry Stewart Talks,
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The case study describes the construction equipment company Caterpillar's approach to customer service, in particular its commitment to meeting customer's technical and emotional needs before they are aware of having them.
Consumer satisfaction. --- Customer relations. --- New products. --- Customer relations --- Product management. --- Caterpillar Inc.
Film
Year: 2023 Publisher: London : Henry Stewart Talks,
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Strategic planning. --- Business planning. --- Competition. --- New products --- Success in business. --- Technological innovations. --- Management.
Film
Year: 2018 Publisher: London : Henry Stewart Talks,
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This case study examines the failure of Britain's first electric car, the C5. The C5 car failed due to poor marketing strategy and production ended after just nine months. Had the C5 positioned itself differently, it may not have been remembered as one of the biggest disasters in technology history.
Branding (Marketing) --- Electric automobiles --- Motors. --- Internet marketing. --- New products --- Marketing. --- Marketing --- Sinclair Vehicles Limited.
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