Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This case study considers Ford's strategy in the early years of the 20th century and the development of the Model T which revolutionised the motor industry. This strategy was so successful -- as a traditional demand curve would predict -- because lowering the price of motor cars resulted in an increase in demand. This gave Ford two-thirds of the market share by 1916. However, through product differentiation and the development of a second-hand car market, General Motors outperformed Ford to gain market leadership.

Automobile industry and trade --- Ford Model T automobile. --- Competition. --- Ford Model T automobile --- Industrial management --- Product management --- History. --- Ford Motor Company. --- General Motors Corporation.