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How Nintendo positioned the launch of Wii
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Author: Schmidt, Glen
Year: 2016 Publisher: London : Henry Stewart Talks,
Year: 2016 Publisher: London : Henry Stewart Talks,
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Abstract
The case study reviews how Nintendo positioned the launch of Wii.
Keywords
Nintendo Wii video games. --- Video games industry. --- Computer games industry --- Market share. --- New products --- Video games industry --- Marketing
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