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Contents: This case study describes the early success and rapid decline of Skybus, a no-frills airline that defined a market opening and created a robust business model, only to be brought down by skyrocketing oil prices and the financial crisis. It examines how the company followed the rules on how to prepare a successful launch yet failed in spite of everything.

Business failures. --- New business enterprises. --- Airlines --- Business failures --- New business enterprises --- Finance. --- Skybus Airlines.

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Bankruptcy. --- Debtor and creditor. --- Bankruptcy --- Business failures --- Butterfly Hotels Ltd.

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Business failures --- Accounting --- Carillion (Firm) --- Corporations --- Risk assessment. --- Finance --- Accounting. --- Auditing.

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The case study looks at the two contrasting company cultures at Lehman Brothers and General Motors, and suggests that it is not any particular management style that allows a company to fail but rather the rigid adherence to any one particular style.

Bank failures. --- Bank management. --- Bank failures --- Banks and banking --- Business failures --- Financial risk management. --- Industrial management --- Success in business. --- Management. --- General Motors Corporation. --- Lehman Brothers (1993-2008)