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Film
Year: 2009 Publisher: London, England : Henry Stewart Talks Ltd,
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Film
Year: 2009 Publisher: London, England : Henry Stewart Talks Ltd,
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Film
Year: 2017 Publisher: London : Henry Stewart Talks,
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Branding (Marketing) --- Brand choice. --- Consumer behavior. --- Target marketing.
Film
Year: 2018 Publisher: London : Henry Stewart Talks,
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This case study considers Harley Davidson's business strategy transition during the late 1990s. As Harley Davidson had suffered prolonged lack of investment, its resource capabilities significantly lagged that of its rivals. However, by focusing on supplying the "Harley Davidson experience" rather than simply motorcycles, the company successfully nullified the technological edge enjoyed by its competitors.
Branding (Marketing) --- Motorcycle industry --- Brand choice. --- Corporate turnarounds --- Customer loyalty --- Harley-Davidson Motor Company.
Film
Year: 2019 Publisher: London : Henry Stewart Talks,
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Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.
Communication in marketing. --- Automobiles --- Brand choice. --- Consumer behavior. --- Consumers' preferences --- Consumers --- Consumption (Economics) --- Lifestyles --- Marketing --- Porsche automobiles. --- Social values. --- Sustainable development. --- Purchasing. --- Psychology. --- Environmental aspects. --- Social aspects.
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