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film (69)

book (2)

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Film

Is TV a dying medium?
Author: Binet, Les.
Year: 2009 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Television advertising. --- Television advertising

Film

The strategic role for TV advertising within integrated communications
Author: Millar, Grant
Year: 2009 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Television advertising --- Television advertising.

Film

TV creativity : making TV advertising that people want to watch
Author: Jaume, Leon
Year: 2009 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Television advertising --- Television advertising.

Film

Neuroscience and advertising
Author: Gibbons, Justin
Year: 2009 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Television advertising --- Television advertising.

Film

How readers engage with newspaper advertising
Author: Foster, Anne
Year: 2010 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Advertising, Newspaper. --- Advertising, Magazine.

Film

UK advertising & the law : where regulation meets new challenges
Author: Haftke, Mark.
Year: 2009 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Internet advertising. --- Advertising laws. --- Advertising --- Internet marketing.

Film

Writing radio ads : there is more to it than meets the ear!
Author: Hertz, Tony
Year: 2009 Publisher: London : Henry Stewart Talks Ltd,

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Keywords
Radio advertising.

Film

Which digital marketing formats work?
Author: Genton, Val-Pierre
Year: 2008 Publisher: London : Henry Stewart Talks Ltd,

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Abstract

Keywords
Advertising, Industrial.

Film

The producer's lot : what to consider in production
Author: Burrett, Alex
Year: 2008 Publisher: London : Henry Stewart Talks,

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Abstract

Keywords
Radio advertising.

Film

Thinkbox engagement study : it ain't what you view, it's the way that you view it
Author: Brennan, David
Year: 2009 Publisher: London : Henry Stewart Talks Ltd,

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Abstract

Keywords
Television advertising.

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