UniCat-Search

Union Catalogue of Belgian Libraries

English | Nederlands | Français

Feedback

About UniCat

Help

News

Narrow your search

Library

Vlerick Business School (2)

Resource type

film (2)

Language

English (2)

Year

From To

2016 (2)

Listing 1 - 2 of 2
Sort by

Film

NASCAR : using technology to improve the experience
Authors: Rein, Irving J. --- Shields, Ben.
Year: 2016 Publisher: London : Henry Stewart Talks,

Abstract | Keywords | Export | Availability | Bookmark

Loading...

Export citation
Choose an application

Reference Manager

EndNote

RefWorks (Direct export to RefWorks)

Bookmark

Abstract
The case study describes how NASCAR provides the fan in the stand with a competitor's experience.

Keywords
Sports spectators --- Sports car racing. --- Psychology. --- NASCAR (Association) --- Sports --- Information services. --- Marketing

Film

Fan connectivity and brand transformation : the ultimate fighter championship experience
Authors: Rein, Irving J. --- Shields, Ben.
Year: 2016 Publisher: London : Henry Stewart Talks,

Abstract | Keywords | Export | Availability | Bookmark

Loading...

Export citation
Choose an application

Reference Manager

EndNote

RefWorks (Direct export to RefWorks)

Bookmark

Abstract
The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.

Keywords
Sports spectators --- Branding (Marketing) --- Psychology. --- Ultimate Fighting Championship (Organization) --- Communication in marketing. --- Mixed martial arts --- Sports --- Psychological aspects. --- Marketing --- UFC (Mixed martial arts event)

Listing 1 - 2 of 2
Sort by