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Vlerick Business School (2)

Resource type

film (2)

Language

English (2)

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2016 (2)

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Film

NASCAR : using technology to improve the experience
Authors: Rein, Irving J. --- Shields, Ben.
Year: 2016 Publisher: London : Henry Stewart Talks,

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Abstract
The case study describes how NASCAR provides the fan in the stand with a competitor's experience.

Keywords
Sports spectators --- Sports car racing. --- Psychology. --- NASCAR (Association) --- Sports --- Information services. --- Marketing

Film

Fan connectivity and brand transformation : the ultimate fighter championship experience
Authors: Rein, Irving J. --- Shields, Ben.
Year: 2016 Publisher: London : Henry Stewart Talks,

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Abstract
The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.

Keywords
Sports spectators --- Branding (Marketing) --- Psychology. --- Ultimate Fighting Championship (Organization) --- Communication in marketing. --- Mixed martial arts --- Sports --- Psychological aspects. --- Marketing --- UFC (Mixed martial arts event)

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