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Consumer behavior. --- Consumers' preferences. --- Marketing --- Social aspects. --- Consumer behavior --- Consumers' preferences --- Social values.

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Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.

Communication in marketing. --- Automobiles --- Brand choice. --- Consumer behavior. --- Consumers' preferences --- Consumers --- Consumption (Economics) --- Lifestyles --- Marketing --- Porsche automobiles. --- Social values. --- Sustainable development. --- Purchasing. --- Psychology. --- Environmental aspects. --- Social aspects.