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This case study presents a law firm's creative campaign, used to attract business and raise awareness of an important, but often ignored, issue.
Intellectual property. --- Marketing --- Law firms --- Marketing.
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Intellectual property. --- New business enterprises --- Law and legislation.
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Diffusion of innovations. --- Intellectual property. --- Technological innovations --- Management.
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This case study from the chemical industry illustrates the role and importance of considering Intellectual Property (IP) rights in open innovation projects.
Chemical industry --- Chemical industry. --- Technological innovation. --- Diffusion of innovations. --- Intellectual property. --- Technological innovations --- Technical innovations. --- Management
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Globalisation --- Globalisering --- International economic relations --- Globalization --- Intellectual property --- International cooperation --- Relations économiques internationales --- Mondialisation --- Propriété intellectuelle --- Coopération internationale --- Congresses. --- Economic aspects --- Congrès --- Aspect économique --- globalisering --- 339.9 --- 241 Hedendaagse wereldproblemen --- AA / International- internationaal --- 339.325.5 --- 347.770 --- 382.11 --- Buitenlandse economische betrekkingen. Internationale economische betrekkingen --- Gezondheidszorg. --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden. --- Theorie van het internationale evenwicht. Economische onafhankelijkheid van een natie. Globalisering. Mondialisering. --- #A0408PC --- 339.9 Buitenlandse economische betrekkingen. Internationale economische betrekkingen --- Relations économiques internationales --- Propriété intellectuelle --- Coopération internationale --- Congrès --- Aspect économique --- Gezondheidszorg --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden --- Theorie van het internationale evenwicht. Economische onafhankelijkheid van een natie. Globalisering. Mondialisering
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