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Avner Mendelson, President and CEO of Bank Leumi USA, discusses positioning his bank to do business in the USA. He describes its scale, the business it does, the segments it targets, the business it no longer does, its operations and profitability. At the centre of its strategy is "relationship banking" and the opportunity to "cross-sell." He describes his "ideal customer" and how the bank pursues new business, as well as the regulatory environment for mid-size banks created in the post-great recession environment.

Bank management --- Banks and banking. --- Banks and banking --- Relationship banking. --- Mendelson, Avner --- Bank le'umi le-Yiśra'el.

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Debts, External --- Financial crises --- Econometric models. --- Bailouts (Government policy) --- Bank failures --- Bank management. --- Banks and banking --- Banks and banking, International. --- Financial crises. --- Financial risk management. --- Global Financial Crisis, 2008-2009 --- Government policy. --- State supervision.