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This master's thesis addresses the subject "Customer perception of robo-advisors in the financial services industry". The customers' perceptions revealed are based on extensive literature research and qualitative research. The objective of the research was to determine the degree of awareness in robo-advisory, which prevails among potential users. Their viewpoints regarding motives, barriers and their expectations concerning the prospective evolution of robo-advisors were investigated to enrich the existing literature with the acquired findings and to provide an insight on customer acceptance. Thereby, the emphasis of the research laid on conducting qualitative focus group discussions with three different age groups. The participants unveiled a lack of knowledge about the subject, although the general curiosity for an investment process beyond the scope of human advice exists and bears further potential for the future. The results were reviewed in consideration of the existing literature and new implications on an academic and managerial scale were outlined. Subsequently, the insights obtained from the focus group discussions allow an expansion by quantitative research approaches and provide an initial point for successive research projects.
robo-advisor --- robo-advisory --- financial services --- financial services industry --- customer perception --- banking --- algorithm-driven financial advisor --- Sciences économiques & de gestion > Marketing
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Pushed by various economic, regulatory and technological developments, robo-advisors are meanwhile considered one of the most important disruptive trends in the asset and wealth management industry. To evaluate the potential of robo-advisors to provide a new perspective to retail investors on the capital markets in the European Union, a systematic literature review was carried out on a practical and regulatory level with respect to selected criteria. Semi-structured interviews with experts from different fields allowed to get more in-depth and comparative information to be included in the research design. Results indicate that there is first and foremost a lack of consensus on the term "robo-advisory" on behalf of finance, as well as legal experts. Nevertheless, on a practical level, robo-advisors have the potential to attract retail investors back into capital markets, above all thanks to their simple and low-cost fee structure. On a regulatory level, robo-advisors in the European Union are embedded in a resilient framework - with MiFID II as its corner stone - which, however, needs clarification or guidance in certain regards, for example by ESMA, to ensure that risks for retail clients are mitigated.
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The objective of this master’s thesis is to provide a better understanding of the profession of financial advisor. In particular, on the different types of services offered by a financial advisor. How does a counseling session take place with a customer? Then, this study focuses on software tools used in the context of investment advice. It shows that some aspects of software do not completely satisfy advisors. As a result, a series of enhancements are proposed to improve the tools used in the context of investment advice. Finally, a critical look is made about the possibility of using a robot-advisor instead of a human advisor.
CGP --- IFA --- financial advisor --- digital tool --- robo-advisor --- market financial advisor --- Sciences économiques & de gestion > Finance
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This master thesis aims to study the existence of a link between the sophistication of roboadvisors and the returns they generate. Our analysis covers the period from may 2015 to April 2021. The data set we exploit comes from a major German comparison website for online brokers and digital asset managers, brokervergleich.de. Since returns are not published in the same way and some robo-advisors were created at dates later than our first data, we divided our sample into 5 sub-samples. In addition to monthly returns, through several risk adjusted performance measures such as the Sharpe ratio, Omega ratio, Calmar ratio, or Jensen’s alpha we measured the performance of robo-advisors. The variables we have chosen to reflect complexity of robo-advisors are: the number of offers, the human involvement in the portfolio management process, the management style, the frequency of rebalancing and the investment strategy. We have tried to account for the degree of influence that these variables have on the performance measures calculated on the basis of the monthly returns, first in a discrete way, then in a compiled way via a score constructed on the basis of these complexity proxies variables. Our findings show that there is indeed a link between complexity and robo-advisors’ fees. But the low statistical significance and small sample size do not allow us to assert any link between complexity and performance measures
Fintech --- WealthTech --- Innovation --- Portfolio Choice --- Technology Adoption --- robo-advisor --- artificial intelligence --- Sciences économiques & de gestion > Finance
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The rise of financial technologies (Fintech) and innovative startups in the financial services industry, over the past years, confront traditional institutions with major challenges and force them to rethink their way of doing business. These fintech companies disrupt this business sector by developing new and innovative solutions enabling to enhance the customer experience in a more cost-efficient manner. The objective of this thesis is thus to investigate the potential and actual impact of fintech on the financial services industry, globally and in the Luxembourg market. Throughout this thesis, a panorama of existing fintech hubs will be established to gain an overview of the current environment before the impact of fintech and their disruptive solutions on the banking and investment advisory industry will be studied. The current impact of the financial technologies will be quantified by a global adoption index. Furthermore, with the assistance of interviewees, the potential of the Luxembourg market, with regards to the adoption of fintech, will be examined. The findings of this paper confirm the growing impact of fintech on the financial services industry. Banks, financial institutions and traditional investment advisors are highly recommended to rethink their business model and to integrate digital solutions through collaboration with innovative companies in order to remain competitive and to be able to keep up and with the rising fintech companies. Countries as Luxembourg, facing several limitations, should focus on specific business areas, in which they hold a dominant position, to be able to establish themselves in this new environment and play a major role.
Fintech --- robo-advisor --- investment advisory --- startup --- information technology --- internet of things --- artificial intelligence --- cryptocurrencies --- blockchain --- Sciences économiques & de gestion > Finance
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Nowadays, technology and innovation are more and more present in our daily lives. With the increasing use of mobiles and e-commerce, we are experiencing a new digital revolution. The sector of the economy that is most affected by this advance is the financial sector, which has seen an unprecedented increase in the number of Fintechs during the past few years. It has never been easier to make banking or financial operations or transactions online and even directly on our smartphones. Whether it is making payments over the internet through payment services providers (PSP), or investing money through tools such as robo-advisors, these online platforms are now considered to be more efficient, faster and less costly than humans. Therefore, the following questions arise : Since they offer different but complementary services, why can’t we link these platforms to improve their respective businesses and make life easier for the customers ? How to invest in the financial markets through a robo-advisor the sleeping money of individuals, PSP users ? How do Paypal, the online payment pioneer, and Acorns, a well-known American robo-advisor, do business together ? To answer these questions, the study, based on a series of interviews with professionals from the sector in Luxembourg, focuses on the European classification of PSP into three types of licenses (payment institutions, electronic money institutions, credit institutions or bank). Considering the two first separated from the third in terms of strategy and by taking into account the conditions for obtaining the different licenses as set out in the law, it proposes various partnership insights for each of them, in accordance with the needs of any robo- advisor.
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This thesis goal is to define and implement compliance processes for a discretionary management web-platform called Birdee. Birdee is a 100% online solution that enables investors to place their money in the online platform. Their money will then be managed on a discretionary basis thanks to algorithms and committees of experts. Meanwhile, the compliance role is to obey rules and requests made by persons or institutions that have authority power. The compliance in the Birdee online platform scope is three points: the anti-money laundering and counter terrorism financing policy, the onboarding process and the risk management. In order to carry out the definition and the implementation, a study of the laws, circulars and directives regarding these three points is developed in the thesis. In addition, the Birdee platform’s online feature brings additional requests. Indeed, a web-platform client behaves differently than a client who has a direct relationship with his portfolio manager. This thesis complexity resides in the linkage between the financial sector’s regulator demands and the online client’s demands. The linkage leads to an online questionnaire creation that will allow Birdee’s client acceptance. This questionnaire follows the demands done by the regulator. It respects MIFID II and the laws that regulate the anti-money laundering and counter financing. It also leads to the anti-money laundering, counter terrorism financing and risk management processes. Those processes respect the laws linked to the anti-money laundering and the risk management.
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Nowadays, technology is increasingly being used in our everyday life and therefore, it appears we stand on the brink of the fourth industrial revolution. One of the economic sector that is the most affected by this technological advance is none other than that of finance. Indeed, financial technology, also known as fintech, has really taken off since the year 2012 and continues its expansion by always proposing new services. “Robo-advisors” are part of these new services and are considered to be the latest manifestation of the long technological development that has transformed the banking sector over the last twenty years. Recognized as the pioneers of this technology, U.S. companies such as Betterment, Wealthfront or Personal Capital possess the majority of the assets under management. Nevertheless, given the success achieved in the United States, new robo-advisors arrive in Europe with the dream of duplicating the success of their U.S. counterparts and thus conquer this new market with their automated wealth management services. Besides having a lower pricing structure, these latter present several advantages: they are faster to calculate and make fewer errors than humans, they provide unbiased advice not influenced by external emotions and they are transparent. Therefore, seeing those advantages, the following questions arise: will these robo-advisors pose a threat to the traditional financial institutions which may lose clients? Or should these traditional financial institutions see the emergence of robo-advisors as an opportunity to integrate this new technology into their business? In order to answer these questions, this study indicates which strategies a robo-advisor should follow if it wants to win the investors’ confidence and how traditional financial institutions react to the arrival of these new potential competitors.
Robo-advisor --- Fintech --- Automated wealth management --- Automation --- Human advisor --- Traditional financial institutions --- Incumbents --- Financial algorithm --- Transparency --- Sciences économiques & de gestion > Finance
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