Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Depth psychology --- Hug-Hellmuth, Hermine von,

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Pumps --- Efficiency --- Maintenance --- groundwater --- Groundwater table --- Depth --- Africa

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

L’objectif de ce mémoire consiste à aider Etilux à trouver des concepts et des méthodes à suivre 
qui l’aideront à construire et à gérer son futur showroom. Avec son futur showroom, Etilux
souhaite donner un nouvel outil de vente à ses commerciaux afin qu’ils puissent stimuler le 
cross-selling des gammes de produits de l’entreprise. En effet, le cross-selling demeure le 
principal vecteur de croissance d’Etilux. Un showroom permettrait de mettre en avant les 
principales forces d’Etilux, qui sont la variété de sa gamme de produits et l’expertise de son 
personnel.
L’auteur entame ce travail par une revue de littérature. Les différents concepts théoriques 
développés dans la revue de littérature sont : les stratégies omnicanales, les brand worlds, le 
marketing des sens ainsi que les pratiques d’aménagement de showrooms utilisées en B2C. 
Ensuite, l’auteur tente de répondre aux différents gaps rencontrés dans la revue de littérature 
grâce à une étude qualitative. Cette étude consiste en cinq interviews semi-structurées auprès 
de représentants d’entreprises partenaires d’Etilux. L’analyse des résultats obtenus par les 
interviews a permis d’apporter de nouveaux éléments de réponse ainsi que des clarifications 
quant à des concepts développés dans la revue de littérature. 
Par après, l’auteur confronte les résultats obtenus par son étude qualitative à ses recherches dans 
la revue de littérature. La partie discussion sert à confirmer des concepts étudiés lors de la revue 
de littérature ainsi qu’à mettre l’accent sur de nouveaux concepts apparus lors de l’analyse des 
interviews. 
Enfin, les résultats apportés par ce travail mènent à un développement de différentes 
recommandations qui permettent de répondre à la question de recherche initiale. Ces 
recommandations sont destinées en premier lieu à Etilux, afin d’aider l’entreprise à aborder au 
mieux son projet de création d’un showroom. Toutefois, les conseils et les recommandations 
peuvent être également pris en compte par d’autres entreprises. Il faut noter que les 
recommandations n’ont pas encore été implémentées ou utilisées. Dès lors, la question relative 
à leur efficacité pourrait faire l’objet d’une recherche future.

showroom --- b2b --- brand worlds --- design --- qualitative interviews --- in-depth interviews --- recommendations --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In this study, a 2D thermal model of the manufacturing of a bulk sample by laser cladding process with a mixture of 316L stainless steel enriched with 20% vol of WC carbides is developed. The simulations consider the middle track of each layer of the clad. The substrate consists in pure 316L produced by conventional turning. The most important results carried out by thermal simulations are the peak temperature achieved at each layer as well as the apparent substrate temperature and the melt pool depth. Correlations between these computed features
and the sample microstructure are performed for a better understanding of the genesis of the microstructure morphology, the cell and grain size, dissolution of partially melted carbides and heat accumulation that occur during the real deposition process. The numerical temperature field and its evolution along time simulation are computed by Finite Element software LAGAMINE, developed at ULiege. The bi-dimensional Finite Element model is validated considering the thermal history of the substrate recorded by a thermocouple and the experimental melt pool depth measured at each layer by an optic microscope. A sensitivity analysis is performed analyzing the effect of input laser power, the uncertainty of thermo-physical properties (thermal conductivity and specific heat capacity) and the radiation heat versus convection one. The lack of fluid mechanic within the melt pool does not prevent the model to provide good results about the prediction of the heat accumulation. The manuscript ends with a discussion about some possible numerical model developments to improve the quality of the temperature predictions and the microstructure correlations.

316L + WC composite material --- Laser Cladding --- Thermal analysis --- Lagamine --- melt pool depth --- Ingénierie, informatique & technologie > Science des matériaux & ingénierie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This thesis explains the findings of the research about how to create an integrated communication plan for Big Bad Wolf’s Virtual Reality services towards real estate and consulting companies in Belgium.
The research method include a qualitative research conducted through in-depth interviews directed towards two different audiences: European digital agencies’ marketing professionals and real estate and consulting companies’ managers. The 6M model for communication planning is developed to analyze the research’s findings.
The results show the existence of a potential unsatisfied need for Virtual Reality services within Belgian real estate and consulting companies. The target audience highlights Virtual Reality’s potential value for their businesses, but also express skepticism about it, mainly due to Virtual Reality’s technology and market immaturity. Furthermore, concerns regarding Virtual Reality current high costs overweighting its potential revenues have been expressed. It is thus necessary to educate both targets about Virtual Reality benefits for their businesses.
Field research also points out European digital agencies’ communication best practices. Big Bad Wolf should invest in event marketing and position in the market as a provider of superior digital expertise through a high quality portfolio. Message should contain the quality of the product, the degree of fitting to target’s specific objectives for a project, the VR service’s high personalization for the client. Results also suggest to communicate through magazines and newspapers, sales and marketing events, e-newsletters, storytelling, blog, LinkedIn and outdoor campaigns. These actions are aimed to increase BBW’s brand awareness and improve its brand image among the target.
After plan implementation, it is necessary to conduct further measurements and research to assess plan’s performances on the selected target audience.

6M communication model, Big Bad Wolf, Consulting, Digital Agency, In-Depth Interview, Integrated Marketing Communication, Real Estate, Virtual Reality --- Sciences économiques & de gestion > Marketing