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The footwear industry, similarly to the retail sector, is an environment where it is perhaps becoming increasingly difficult to emancipate itself as a retailer. Sellers are faced with challenges that are more and more innovative, and which it is imperative to adapt to. 
The first part of this thesis concerns the footwear industry as a whole. We analyse the role of each player, the issues at stake and the relationships between them. Then, using Porter's analysis, we detail more specifically the importance of wholesaler-retailer and retailer-consumer relationships, to put ourselves in the Maniet-Luxus situation. In this first part, we also analyse more precisely Maniet-Luxus' environment in order to identify the opportunities and threats that emerge in order to integrate the retailer's strengths and weaknesses. Several trends have to be taken into account, such as the evolution of consumer purchasing behaviour, the health crisis, technological evolution, ... 
We then compare Maniet-Luxus' value proposition with those of its competitors on the basis of key success factors "imposed" by the ever-changing environment. 
From this, we can determine Maniet-Luxus' growth problem, particularly in terms of sales performance, and identify development potential. Several of these potentials have been addressed by Resultance in connection with Maniet-Luxus since October 2018. Others have yet to be exploited and are the basis of a new commercial strategy aimed at increasing Maniet-Luxus' sales performance by adapting as much as possible to the complex environment of shoe sales.

Retail, Lever, Performance, Sale, Footwear --- Sciences économiques & de gestion > Stratégie & innovation

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soil genesis --- Acid soils --- Saline soils --- Sulphates --- River terrace soils --- Hydrology --- Soil classification --- land suitability --- Forest plantations --- Acid sulphate soils --- Potentialite forestiere --- Sol sale --- Senegal --- Potentialite forestiere --- Sol sale

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Berbers. --- Berbers. --- Berbères. --- Folklore --- Moorish. --- Atlantic Ocean. --- Atlantic Ocean. --- Atlantique, Océan. --- Morocco --- Morocco --- Rabat (Morocco). --- Salé (Morocco).

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Digital Signage blijkt een effectief kanaal dat een oplossing kan bieden voor de overvloed aan informatie en advertenties waarmee de consument geconfronteerd wordt. Bovendien is de kans groter dat dit medium het juiste doelpubliek op het juiste moment met de juiste boodschap bereikt. Daar er nog weinig academisch onderzoek verricht is naar de factoren die het succes van Digital Signage bepalen, vult dit onderzoek een kleine en toch niet onbelangrijke leegte in het geheel. Er werd een experiment (2x2x3) opgezet om de invloed van het medium (analoog/digitaal), de inhoud van de boodschap (informationeel/transformationeel) en de locatie van de blootstelling (Point-of-transit/Point-of-wait/Point-of-sale) na te gaan op het consumentengedrag.

Advertentie. --- Analoog vs. digitaal. --- Digital Signage. --- Emotioneel. --- Informationeel. --- Point-of-sale. --- Point-of-transit. --- Point-of-wait. --- Rationeel. --- S180-economie. --- Transformationeel.

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For years, the sale of narcotics has been a topic of media interest. A lot of research has been carried out on the sale of drugs, structured trafficking in the South American continent or even on normalized consumption in certain English cities, but little research has been carried out in French on the experiences of these dealers who are encountered on every street corner. In this qualitative research, we tried to describe the experiences and perceptions of former drug dealers. Seven candidates: 3 incarcerated people, 3 people on probation and one person recruited through social networks agreed to be interviewed in order to find out more about their experience of selling drugs. Several findings emerged from our interviews, such as the existence of a link with social learning theory through the influence of delinquent peers. However, some of the concepts do not corroborate with our findings. It also emerged that the participants consider their sales as a business with these techniques that can be compared to a traditional business. Depuis des années, la vente de stupéfiants alimente les médias. De nombreuses recherches ont été réalisées en matière de vente de stupéfiants, de trafics structurés dans le continent Sud-Américain ou encore en matière de consommation normalisée dans certaines villes anglaises mais peu de recherches francophones ont été réalisées sur le vécu de ces dealers que l’on croise à chaque coin de rue. Dans cette recherche de type qualitative, nous avons tenté de décrire le vécu, l’expérience et la perception d’anciens vendeurs de stupéfiants. Ils sont sept candidats : trois personnes incarcérées, trois personnes en probation et une personne recrutée sur les réseaux sociaux à avoir accepté un entretien afin d’en savoir davantage sur leur vécu par rapport à la vente de stupéfiants. Plusieurs résultats ont émergés de nos entretiens comme l’existence d’un lien avec la théorie de l’apprentissage social de par l’influence de pairs délinquants. Cependant, certains concepts ne corroborent pas avec nos résultats. Il ressort également que les participants considèrent leurs ventes comme du business avec ces techniques que l’on peut comparer à une entreprise traditionnelle.

sale of drugs --- experience --- social learning theory --- qualitative research --- vente de stupéfiants --- vécu --- théorie de l'apprentissage social --- recherche qualitative --- Droit, criminologie & sciences politiques > Criminologie