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Direct marketing --- Marketing --- Marktonderzoek --- Methodologie --- Prestatiemeting

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Assessing impact is increasingly critical to the survival of services: managers now require comprehensive information about effectiveness, especially in relation to users. Outlining a rigorously tested approach to library evaluation and offering practical tools and highly relevant examples, this book enables LIS managers to get to grips with the slippery concept of service impact and to address their own impact questions in their planning. The 2nd edition is fully updated to include international approaches to qualitative library evaluation, new international research, and current debates on the evolving nature of evaluation, as well as reflections on the importance of involving stakeholders and of evaluation to guide advocacy. This is an essential tool for practising library and information service managers and policy makers in the field. It will be equally relevant to LIS policy shapers and managers in public, education (schools, further and higher education), health and special libraries and information services working in any country or internationally. It will also be of interest to people engaged in professional education in the field as lecturers or students.

025.12 --- 02 --- 02 Bibliotheekwezen --- Bibliotheekwezen --- 025.12 Bibliotheekbeheer: statistieken, rapporten; prestatiemeting --- Bibliotheekbeheer: statistieken, rapporten; prestatiemeting --- Information user --- Libraries --- Evaluation. --- Public services (Libraries) --- Bibliothèques --- Evaluation --- Services aux usagers