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De afgelopen twee decennia is het belang van brand equity binnen de marketingwereld sterk toegenomen. Exclusief voor haar begunstigers publiceert SWOCC daarom het nieuwste boek van Giep Franzen over dit onderwerp. Brandmanagers beginnen zich steeds meer te realiseren dat hun merken wellicht meer waarde hebben dan hun materiele activa. Brand equity, de invloed die een merk uitoefent op het (koop-) gedrag van relevante stakeholders, is dan ook steeds interessanter en relevanter geworden. In publicatie 41 besteedt SWOCC aandacht aan dit concept. Auteur Giep Franzen geeft in dit Engelstalige boek een zo volledig mogelijk beeld van brand equity. Wat is brand equity precies? Uit welke onderdelen bestaat brand equity? Hoe wordt brand equity geïmplementeerd in merkbeleid en strategie? Hoe wordt het concept gemeten? En hoe kan brand equity worden afgezet tegen brand value? In de jongste SWOCC-uitgave, die begin juni 2007 is verschenen, worden deze vragen beantwoord.

Merken. --- Brand equity. --- Merkbeleid --- Relatiemarketing --- Merktrouw --- Consumentengedrag --- Merkwaarde --- Branding --- #SBIB:309H2810 --- #SBIB:309H252 --- Organisatorische aspecten van het reclamewezen --- Externe communicatie (incl. public relations)

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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

trust --- online booking purchases --- shopping time --- engagement --- local food --- website quality --- value chain --- shopping frequency --- bibliometric analysis --- retail --- PLS-SEM --- structural equation modeling (SEM) --- mapping study --- attachment --- consumer engagement --- customer loyalty --- e-commerce --- brand love --- shopping experience --- brand --- consumer --- purchase intentions --- transaction costs --- website --- brand equity --- financial performance --- behavioural e-loyalty --- commitment --- satisfaction --- re-purchase intentions --- earnings --- unlisted firms --- revisit intentions --- B2C tourism online --- customer

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This Special Issue contains articles include, but not limited to, empirical, analytical, or design-oriented approaches to the following topics: Monitoring of carrying capacity and mechanisms for managing tourist flows in rural areas; Systems and tools to measure the social, economic, and environmental sustainability of rural tourism; Integration between public tourism policies and private strategies in the promotion and implementation of sustainable practices; Policies for promoting public participation in the planning and development of sustainable rural tourism; The impacts of tourism on traditional agricultural activities; Identity enhancement of the territory and its productions; "Good practices" in the implementation of rural tourism sustainability.

Development economics & emerging economies --- rural revitalization --- rural tourism --- heritage preservation --- cinema --- filmic discourses --- rural areas --- landscapes --- gendered interpretation --- territorial identity --- Camino de Santiago --- sustainability --- landscape --- brand equity --- organic agriculture --- peripheral areas --- local development --- heritagisation --- sustainable rural tourism --- stakeholders --- disaffected citizens --- sustainable development --- Triple Bottom Line --- rural development --- agriculture --- sustainability matrix --- cultural ecosystem services --- ecosystem --- Nemunas Delta --- Curonian Lagoon --- permaculture --- downshifting --- development --- local resources --- marginal areas --- National Strategy for Inner Areas (SNAI --- Strategia Nazionale per le Aree Interne) --- sustainable local development --- experiential tourism --- Romania --- case study --- territorial valorization --- rural hospitality services --- Transylvania --- sport --- tourism --- "borgo" --- tourism development --- rural area --- sustainable tourism --- periurban --- multifunctional agriculture --- periurban parks --- rural revitalization --- rural tourism --- heritage preservation --- cinema --- filmic discourses --- rural areas --- landscapes --- gendered interpretation --- territorial identity --- Camino de Santiago --- sustainability --- landscape --- brand equity --- organic agriculture --- peripheral areas --- local development --- heritagisation --- sustainable rural tourism --- stakeholders --- disaffected citizens --- sustainable development --- Triple Bottom Line --- rural development --- agriculture --- sustainability matrix --- cultural ecosystem services --- ecosystem --- Nemunas Delta --- Curonian Lagoon --- permaculture --- downshifting --- development --- local resources --- marginal areas --- National Strategy for Inner Areas (SNAI --- Strategia Nazionale per le Aree Interne) --- sustainable local development --- experiential tourism --- Romania --- case study --- territorial valorization --- rural hospitality services --- Transylvania --- sport --- tourism --- "borgo" --- tourism development --- rural area --- sustainable tourism --- periurban --- multifunctional agriculture --- periurban parks

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The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisioned role in future-proofing society and human development captured the imagination of cultural commentators, policy makers and practitioners alike, keen to fulfil these principles “out there”—in cultural organizations and events mega and small, in cities and regions, local and global. The papers in this Special Issue reflect this appeal. This publication covers a wide selection of issues related to sustainable cultural management, which means that it can be recommended to a varied audience. First of all, it can be recommended to managers experienced in cultural management, where success is measured more by the degree of mission accomplishment and the social benefits achieved rather than by profit. Another group comprises the employees of cultural organizations who want to improve their knowledge of sustainable cultural management. This Special Issue can also be recommended to artists, researchers, students, state and local government employees, founders and patrons of art, and all those who want to understand the importance of sustainable cultural management.

cultural communities of practice --- n/a --- management by project --- marketing concept --- attitudes --- film industry --- museums --- sustainable urban sculpture development --- foresight study --- European Capital of Culture --- patronage --- cross-border market for cultural services --- cultural offer --- Urban sculpture planning system --- Liverpool --- cultural and creative industries --- culture 1.0–3.0 --- contemporary art market --- cultural offer diversity --- heritage --- Delphi method --- sustainability --- grid-group cultural theory --- sustainable development --- creative-cultural industries --- ABC model --- social media content exploration --- integration --- town divided by a border --- EU cohesion policies --- social project culture --- public art --- qualitative research methods --- 3C Sustainable System --- cultural institutions --- cultural policy --- cognitive sociology --- old industrial areas --- culture-led regeneration --- China --- cultural participation --- cultural sustainability --- behavioral and emotional participation --- event --- social media --- public participation --- Shigatse city --- sustainable management of culture --- Katowice --- management of culture --- effectiveness --- post-transformation areas --- Cieszyn-?eský T?šín --- pro-environmental behavior --- cultural distance theory --- Romania --- art galleries --- Ostrava --- consumer-based brand equity --- sustainable management --- culture consumer --- factor analysis --- environment --- cultural services --- management --- culture --- philharmony --- crowdfunding --- sustainable consumption --- evolution path --- CBBE --- attractivity --- abstract and concrete information

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• The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to encourage interdisciplinary discussion among researchers regarding these issues. • This Special Issue covers all relevant areas of the debate, including 15 selected papers based on the following core ideas: smart tourism and big data, social media in the tourism industry, and online reviews and tourist behaviors. • This Special Issue discusses wide-ranging topics and research questions with regard to the smart tourism city, the impact of social media, online reviews, and tourist behaviors, and it represents a call to action for scholars to engage with broader social issues.

shared short-term rental --- sustainable tourism --- online reviews --- purchase decisions --- social networks --- social media --- Twitter --- tourism --- volunteered geographic information --- OpenStreetMap --- nighttime light remote sensing --- social media usage characteristics --- Big Five personality traits --- personality characteristics --- social characteristics --- information characteristics --- e-WOM --- trust --- brand equity --- brand awareness --- brand image --- topic modeling --- latent Dirichlet allocation --- tourism 4.0 --- online travel agency --- online review --- text analytics --- improve customer satisfaction --- inductive approach --- dimensions of interest --- era of big data --- cultural consensus --- cultural consonance --- online hotel reviews --- trustworthiness --- technology acceptance model --- Generation Y --- overtourism --- organization-public relationship --- place-visitor relationship --- crowdfunding --- consumption value --- inner innovativeness --- perceived risk --- the intention to visit festival --- oblique photography --- mobile applications --- musicals --- city branding --- SNSs --- orientation --- smart tourism city --- smart tourism --- smart city --- sustainable development --- COVID-19 --- tourist destinations --- destination image --- stakeholders --- rural tourism --- social networking service --- theory of planned behavior --- social media use --- graffiti --- text mining --- social network analysis --- travel reality variety program --- viewing motivation --- viewing satisfaction --- presence --- attitude toward tourism destination --- spatial variance --- multiscale GWR --- sharing economy --- Airbnb