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Book
The language teacher toolkit
Authors: --- ---
ISBN: 9781523214822 Year: 2016 Publisher: Smith, S. Conti, G.

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Abstract

The Language Teacher Toolkit is a treasure chest for every language teacher, whether new to the profession or not. The comprehensive 350 page volume is divided into 25 well-structured chapters where invaluable tips and tricks are backed up by the latest research on all subjects and the extensive teaching experience of both authors Steve Smith and Gianfranco Conti. This self-published book is a must - not only for trainee language teachers, but also for others to reference for inspiration and practical application in the classroom.Exploring all types of learners and situations in an encouraging and clearly expressed language, every teaching question and context seems to be covered with a depth of thought, detail, logic, attention to detail, empathy and clarity.(https://www.all-languages.org.uk/secondary/reviews/review-language-teacher-toolkit/)


Book
Marketing 6.0: The Future is Immersive
Authors: --- ---
ISBN: 9781119835219 9781119835370 9781119835387 Year: 2023 Publisher: John Wiley & Sons

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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the ?Four P?s of Marketing,? Philip Kotler, explains how marketers can use technology to address customers? needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Readers will learn about:- The building blocks of metamarketing- Generation Z and Generation Alpha and the technologies they use daily- How to tap into metaverses and extended reality- The potential obstacles and solutions for creating a more interactive and immersive experience.Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.https://managementboek.nl/


Book
Met immersie aan de slag / Au travail en immersion
Authors: ---
ISBN: 9782874632624 2874632627 Year: 2011 Publisher: Louvain-la-Neuve Presses Universitaires de Louvain (Louvain-la-Neuve)

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Immersieonderwijs is aan een spectaculaire opgang begonnen in de Franse Gemeenschap. Maar er heerst nog heel wat onzekerheid en er rijzen bezorgde vragen omtrent deze vorm van tweetalig onderwijs, zowel bij ouders als bij scholen. Wat zijn de voor- en nadelen van immersieonderwijs? Lopen immersieleerlingen achterstand op in hun moedertaal? Is immersie geen elitaire vorm van onderwijs? Wat is de rol van de ouders in het leerproces? Daarnaast is er - van de kant van de leerkrachten - een enorme behoefte aan een geëigende didactische aanpak en aan specifiek materiaal dat voor immersieklassen ontwikkeld is.

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