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Blas, Camilo ; Camino Brent, Enrique ; Codesido Y Estenós, Julia ; Dosamantes, Francisco ; Egas, Camilo ; Fleitas, Plácido ; Galecio, Galo ; Goitia, Francisco ; Guayasamin Calero, Oswaldo ; Guerrero, José ; Guzmán de Rojas, Cecilio ; Kingman Riofrio, Eduardo ; León Donoso, Pedro ; Mena Franco, Bolivar ; Mérida, Carlos ; Monzón, Felo ; Nuñes del Prado, Marina ; Oramas, Jorge ; Orozco, José Clemente ; Paredes, Diógenes ; Rimsa, Juan ; Rivera, Diego ; Sabogal Diéguez, José ; Santana Diaz, Santiago ; Siqueiros, David Alfaro ; Tejada, Leonardo ; Wallpher, Luis ; Zalce, Alfredo ; Reza Prudencio, Jorge de la

Canarische eilanden --- Latijns Amerika

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Guidebooks --- Canarische eilanden --- Tenerife --- Reisgidsen.

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Canaries (Iles). Histoire. --- Canarische eilanden. Geschiedenis.

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How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.

Place marketing --- Place marketing. --- Tourism --- Markenartikel --- Standortmarketing --- Marketing --- Place branding --- Marketing. --- 351 beleid --- (649) Canarische eilanden --- .001.3 identificatie --- (64) Marokko --- (492) Nederland --- 658.82 promotie --- (1-21) steden --- (493.1) Vlaanderen --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Marketingcommunicatie --- #KVHA:Place branding --- #KVHA:Marketing --- #KVHA:Toerisme --- #KVHA:Identiteit --- Markenartikel. --- Standortmarketing. --- Place branding. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Economic aspects --- Marketing sectoriel

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Canary Islands --- Kanarieöarna --- Canarias (Islands) --- Islas Canarias --- Archipiélago Canario --- Gobierno de Canarias --- Comunidad Autónoma de Canarias --- Kanarische Inseln --- Junta de Canarias --- Kanariansaaret --- Kanarian saaret --- Канарски острови --- Kanarski ostrovi --- Kanárské ostrovy --- De Kanariske Øer --- Kanariske Øer --- Kanaari saared --- Κανάριοι Νήσοι --- Kanarioi Nēsoi --- Canaries --- Kanarski Otoci --- Canarie --- Kanāriju salas --- Kanarų salos --- Kanári-szigetek --- Gżejjer Kanarji --- Canarische Eilanden --- Wyspy Kanaryjskie --- Ilhas Canárias --- Insulele Canare --- Kanarski otoki --- Канарска острва --- Kanarska ostrva --- Ishujt Kanarie --- カナリア諸島 --- Kanaria Shotō --- カナリー諸島 --- Kanarī Shotō --- History, Naval --- History --- Kanarų salos --- Canaries (Islands)