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book (143)

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Book

The making of an advertising campaign.
Author: Niefeld, Jaye S.
ISBN: 0135461936 Year: 1989 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

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Advertising campaigns.

Book

La boîte à outils de la publicité
Authors: Barre, Servanne --- Gayrard-Carrera, Anne-Marie
ISBN: 2100725475 Year: 2015 Publisher: Paris : Dunod,

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Advertising campaigns.

Book

Aufmerksamkeit : wie gute werbung wirklich funktioniert
Author: Barth, Philipp
ISBN: 3836256746 Year: 2017 Publisher: Bonn : Rheinwerk Verlag,

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Advertising campaigns.

Book

Advertising campaign design : just the essentials
Author: Blakeman, Robyn
ISBN: 9780765625526 0765625520 0765625539 9780765625533 Year: 2011 Publisher: Armonk, N.Y. M.E. Sharpe

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Advertising campaigns

Ads to icons : how advertising succeeds in a multimedia age
Author: Springer, Paul
ISBN: 0749449365 9780749449360 Year: 2007 Publisher: London: Kogan Page,

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Advertising --- Advertising campaigns

Book

Advertising : its purpose, principles and practice
Author: Nicholl, David Shelley
ISBN: 0712101233 9780712101233 Year: 1973 Publisher: London: MacDonald et Evans,

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Advertising --- Advertising campaigns

Assessing the effectiveness of advertising
Authors: Lovell, Mark --- Potter, Jack
ISBN: 0220697302 Year: 1975 Publisher: London : Business books,

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Advertising campaigns. --- Advertising --- Research.

Book

Seminar on the contribution of research to decision making on promotions: Noordwijk aan Zee (The Netherlands), 2nd-4th June, 1976
Authors: Association européenne pour les études d'opinion et de marketing --- Seminar on The contribution of research to decision making on promotions
ISBN: 9283110366 9789283110361 Year: 1976 Publisher: Amsterdam: ESOMAR,

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Advertising --- Advertising campaigns

Book

La publicité
Author: Caumont, Daniel
ISBN: 2100580655 2100580647 Year: 2012 Publisher: Paris : Dunod,

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Advertising --- Advertising campaigns. --- Management.

Book

Le marketing mobile : comprendre, influencer, distribuer, monétiser
Authors: Guerrieri, Aurélie --- Dosquet, Éric --- Dosquet, Frédéric --- Zimmermann, Cyril --- Veil, Damien
ISBN: 2100757458 Year: 2016 Publisher: Paris : Dunod,

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Internet marketing. --- Advertising campaigns.

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