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Mass media and children

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Mass media and children

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Mass media and children --- Play

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This book explores the complex relationship between children, visual consumption, and advertising in contemporary Sweden. It examines how children are perceived both as autonomous social actors with rights and as a group in need of protection. The tension between these views is particularly evident in the realm of consumption, where children are targeted as consumers yet also shielded from certain influences. The book delves into public debates on the impact of advertising on children, the regulation of child-directed marketing, and the societal perceptions of children's roles. It aims to provide a critical analysis of the visual and regulatory landscapes that shape children's interactions with consumer culture. The book is intended for scholars and students interested in childhood studies, consumer culture, and media studies.

Advertising and children. --- Mass media and children.

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An illuminating study of the complex relationship between children and media in the digital age. Now, as never before, young people are surrounded by media-thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.

Mass media and youth --- Mass media and children --- Mass media and youth. --- Mass media and children.