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Boek over merken en lovemarks Brandmarketing
Applied marketing --- trademarks --- identity --- Psychology --- 766.01 --- Saatchi & Saatchi --- branding --- grafische- en reclamevormgeving --- marketing --- merken --- reclame --- 369.1 --- Marketing - Marktonderzoek - Marktanalyse --- Merken --- Merken. --- Advertising --- Branding (Marketing) --- Brand name products --- Trademarks --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Business names --- Logos (Symbols) --- Service marks --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Marketing --- Forecasting
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Advertising --- Advertising. --- Brand name products --- Branding (Marketing). --- Trademarks. --- Brand name products. --- Forecasting. --- Marketing. --- Advertising. Public relations --- reclameboodschappen --- merkimago --- merken --- Branding (Marketing) --- Trademarks --- 369.1 --- 658.626 --- economiefilosofie --- managementfilosofie --- marketing --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Marketing --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Logos (Symbols) --- Service marks --- Forecasting --- merkproducten --- Merken --- Merktrouw --- Merkbeleid --- Emoties --- Reclame --- Merk --- Emotie --- Financiewezen
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Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.
Consumentengedrag. --- Marketing. --- Merken. --- Merkenbeleid. --- Merken --- Merktrouw --- Merkbeleid --- Emoties --- Marketing --- Reclame --- Advertising --- Customer relations --- Customer services --- Relationship marketing --- Trademarks --- 766.01 --- branding --- grafische- en reclamevormgeving --- marketing --- merken --- reclame --- Saatchi & Saatchi --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- CRM (Customer relationship management) --- Customer relationship management --- Management --- Merk --- Emotie --- Financiewezen
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Learn to tap the skills and talents unique to those with ADHD and enhance your ability to succeed socially, academically, and in your career. An inability to focus, impulsiveness, misbehavior, frequent daydreaming, and a predisposal to addiction are frequently referenced traits of Attention Deficit Hyperactivity Disorder (ADHD). But what about the gifts of ADHD? In Movers, Dreamers, and Risk Takers, Kevin Roberts, author of Cyber Junkie, takes a fresh approach to this much-written-about topic to help those with ADHD--their parents, teachers, and friends--to tap the hidden
Attention-deficit hyperactivity disorder - Diagnosis. --- Attention-deficit-disordered adults. --- Attention-deficit-disordered children. --- Male comedians. --- Roberts, Kevin J. --- Attention-deficit hyperactivity disorder --- Attention-deficit-disordered children --- Attention-deficit-disordered adults --- Male comedians --- Diagnosis --- Roberts, Kevin J.
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64 Shots: Leadership in a Crazy World is a guide for modern leaders navigating a volatile, uncertain, complex, and ambiguous (VUCA) environment. Authored by Kevin Roberts, a former Saatchi & Saatchi CEO, the book distills leadership principles into 64 concise insights or 'shots.' These cover topics from purpose and employee engagement to mental toughness and soft power. Roberts draws on his extensive experience in the business world, emphasizing the importance of adaptability, creativity, and emotional intelligence. The book aims to inspire leaders across industries to enhance their capabilities and drive positive change in their organizations. With a focus on practical wisdom and personal anecdotes, Roberts offers a framework for thriving in dynamic and challenging times.
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Recovering video game addict Kevin Roberts offers a step-by-step guide to recovery for those struggling with compulsive video gaming and internet surfing. Video gaming and Internet surfing are the top sources of entertainment for tens of millions of North Americans today. As these technologies continue to grow and flourish, so does the number of people becoming obsessively absorbed in the imagination and fantasy that they present. More and more people are isolating themselves, turning their backs on reality, ignoring family and friends, and losing their sleep and even their jobs due to
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Civilization, Modern. --- History, Modern. --- Atlantic Ocean --- History.
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Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success. -- Fortune, February 2006 For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined). In a rare look into Toyota's ability to consistently achieve breakthroughs that outperform the competition, The Elegant Solution explains what Toyota associates have known all along: it's not about the cars. Rather, Toyota's astounding success is just the visible result of a hidden creative process that begins with a seven-digit number. One million. That's how many new ideas the Toyota organization implements every year.
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