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Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.

Affluent consumers --- Marketing --- Affluent market --- Rich as consumers --- Rich consumers --- Wealthy consumers --- Consumers --- E-books

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This new edition of No B.S. Direct Marketing re-affirms the essential fundamentals revealed by Dan S. Kennedy in the original edition and adds six new chapters full of vital updates, incorporating the newest media and marketing methods. Expanding on key direct marketing strategies, new case history examples and samples from new guest contributors-each with extraordinary, current success in this economy-in diverse fields, Kennedy delivers the best advice to direct marketing for non-direct marketers.

Direct marketing.

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"Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell their businesses in person, at events, and via online outlets like webinars, video, and online seminars"-- "Millionaire maker Dan S. Kennedy has joined speaking and presentation expert Dustin Mathews to help business owners, private practice professionals, and professional marketers expand their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities in order to sell products and services at events, webinars, video, and online seminars"--

Sales presentations. --- Business presentations.

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Tick ? tick ? tick ? can't find enough time? Find out how to use it far more wisely by the man who successfully run multiple business ventures simultaneously. Dan Kennedy has been called the ""Professor of Harsh Reality"" because he doesn't deal in glib, pabulum solutions and eye-rolling cliches you've heard incessantly on time management. He takes on the world of cell phones, PDAs, faxes, e-mails, and every other communication device that pervade our lives, suggesting when to tap it, and when to give it the heave-ho. This entrepreneur/consultant/author/speaker has a whirlwind business l

Time management.

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"Millionaire maker Dan S. Kennedy has joined with marketing guru Shaun Buck to help business owners, private practice professionals, and professional marketers start making dollars and cents of their customer referral and retention practices. Daring readers to stop accepting the cold call culture, Kennedy and Buck urge readers to adopt new best practices when it comes to cultivating and keeping customers. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. The guide covers how to stop being a wimp and make the switch from a passive referral status quo into an active referral network, how to become a lead magnet by focusing on the needs of ideal prospects (not the product or service), and the process of creating a self-propagating network made up of customers who create introductions to their networks"-- "Industry leader Dan S. Kennedy and marketing guru Shaun Buck dare business owners, practitioners, and marketers to invest in and practice customer referral and retention strategies that drive results and keep customers coming back for the long term"--

Business referrals. --- Customer relations. --- Marketing.