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Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
Authors: --- --- ---
ISBN: 303015436X 3030154351 Year: 2019 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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Abstract

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.


Book
Fashion Communication in the Digital Age
Authors: --- --- --- ---
ISBN: 9783030154363 Year: 2019 Publisher: Cham Springer International Publishing :Imprint: Springer

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Fashion Communication
Authors: --- --- --- --- --- et al.
ISBN: 9783030813215 9783030813222 9783030813239 9783030813208 Year: 2021 Publisher: Cham Springer International Publishing :Imprint: Springer

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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

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