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The character and content of visual literacy -- Composition: the syntactical guidelines for visual literacy -- The basic elements of visual communication -- The anatomy of a visual message -- The dynamics of contrast -- Visual techniques: the communication strategies -- The synthesis of visual style -- The visual arts: function and message -- Visual literacy: how and why.

Affective and dynamic functions --- Mass communications --- Graphic arts --- graphic design --- visual literacy --- visual effects --- Art --- Composition (Art) --- Visual perception --- #SBIB:309H520 --- kunst --- grafisch design --- 766.022 --- 766.01 --- informatiedesign --- information design --- designtheorie --- grafische vormgeving --- grafisch ontwerp --- communicatie --- 7.01 --- beeldelementen --- mediakunde --- mediatheorie --- perceptie --- waarneming --- kunsttheorie --- Optics, Psychological --- Vision --- Perception --- Visual discrimination --- Proportion (Art) --- Technique --- Audiovisuele communicatie: algemene werken --- Psychological aspects --- Composition --- Perception visuelle. --- Technique. --- visuele communicatie