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Strategic planning --- Business enterprises

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This book serves as a concise guide to marketing principles, aimed at providing readers with a clear understanding of marketing concepts and methods. It covers the importance of marketing in modern business management, detailing aspects such as the marketing mix, strategic planning, and the product life cycle. The text is designed to be accessible to a wide audience, including business professionals and curious readers, offering practical tools and theoretical insights applicable in various contexts. The author emphasizes the evolving expectations of consumers and the need for businesses to adapt to competitive markets. The book also includes summaries and examples to aid comprehension and retention of key ideas.

Marketing. --- Strategic planning.

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This book by Dr. Juan Mejía Trejo delves into the field of technological foresight, aiming to establish a conceptual model for future studies of technology. It explores the importance of technology management within companies, emphasizing strategic planning and the evaluation of technological threats and opportunities. The author discusses various models and methodologies for conducting technological foresight, highlighting the significance of scenario planning and strategic selection. The intended audience includes professionals and academics in technology management and strategic planning, seeking to enhance their understanding of future technological trends and their impact on business competitiveness.

Technological forecasting. --- Strategic planning. --- Technological forecasting --- Strategic planning

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Strategic planning. --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning

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La innovación impulsa el crecimiento económico a largo plazo. Juega un papel fundamental a medida que las economías se recuperan de la crisis financiera. En este libro se examina el papel de la innovación en los países en vías de desarrollo, con especial atención en África. Se investigan los sistemas de innovación y su aplicación; el papel central del conocimiento en la innovación para el desarrollo, y la importancia de los estudios comparables de los países y las estadísticas oficiales sobre innovación. Se puntualiza la necesidad de que la innovación sea parte de una agenda de desarrollo integral y se hacen recomendaciones para fomentar actividades tanto en el sector formal como el informal, con la finalidad de transformar la agricultura en una industria basada en el conocimiento capaz de estimular el crecimiento económico. La innovación y la agenda de desarrollo es un componente importante de la Estrategia de Innovación de la OCDE, que busca crear un crecimiento sustentable más sólido, mientras aborda los principales desafíos internacionales del siglo XXI. También es parte del programa de Innovación, Tecnología y Sociedad del International Development Research Centre (IDRC) de Canadá.

Technological innovations --- Strategic planning --- Environmental aspects