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The present work paper emphasizes the direct, linear and significant relationship that exists between job satisfaction and job performance of the employees who are responsible of selling travel packages through Romanian travel agencies. This work paper brings new and innovative elements because such a relationship has been studied a little in the field of travel agencies. This was possible by measuring first the level of job satisfaction and job performance of travel agents in Romanian travel agencies. 342 travel agents and 39 travel agency managers participated in this study. The data used for measuring travel agents' performances were collected from the questionnaires, which were elaborated by the author. The questionnaires were designated to both managers and employees. In order to gather the data used for measuring the job satisfaction a JDI questionnaire was used. Also, a questionnaire for gathering data regarding the present methods used nowadays for measuring the travel agents' job satisfaction, has been used in this study. Based on the results of the field researches, a managerial strategy was elaborated, which could be implemented inside a travel agency in order to increase job satisfaction and job performance of travel agents.

Job satisfaction. --- Travel agents --- Labor productivity. --- Tourism --- Personnel management.