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This book, originally published as 'Persuade: The Four-Step Process to Influence People and Decisions,' offers a comprehensive guide to enhancing negotiation and persuasion skills. Drawing from extensive research and real-world applications, the authors present a four-step process aimed at achieving successful negotiations. The book emphasizes the ethical considerations of influence and the importance of balancing personal goals with the needs of others. It includes practical tools and strategies to integrate emotions, logic, and effective communication into negotiations. Intended for professionals seeking to improve their influence in business and personal interactions, the book encourages ethical decision-making and responsibility.

Persuasion (Psychology) --- Negotiation. --- Negotiation

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opera's (genre) --- anno 1960-1969 --- Germany