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La communication associe deux vecteurs antagonistes : la modernité et l'intemporel, le premier pour vivre avec son temps, et le second pour s'appuyer sur les idées. Fort de son expérience de publicitaire en agence, l'auteur a pour ambition de fournir des éléments objectifs pour mesurer la pertinence de l'idée créative.
Advertising --- Advertising agencies --- Publicité --- Agences de publicité
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Modernism (Christian theology) --- Modernisme --- Catholic Church. --- Eglise catholique --- Turmel, Joseph
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Faith --- Foi --- Early works to 1800 --- Ouvrages avant 1800
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Redemption --- Rédemption --- History of doctrines --- Histoire des doctrines --- Augustine, --- Contributions in doctrine of redemption.
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Redemption --- Theology, Doctrinal --- Rédemption --- Théologie dogmatique --- History --- Histoire
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Corporations --- Industrial policy --- Businessmen --- Entreprises --- Politique industrielle --- Hommes d'affaires
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Redemption --- Theology, Doctrinal --- Rédemption --- Théologie dogmatique --- History of doctrines --- History --- Histoire des doctrines --- Histoire --- Leo --- Gregory,
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Theology, Doctrinal --- Redemption --- Rédemption
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Church and state --- Eglise et Etat --- Philip --- Catholic Church --- Doctrines --- History.
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Freemasonry --- Anti-Masonic movements --- Franc-maçonnerie --- Antimaçonnisme --- History --- Histoire
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