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I. DEVELOPING A CUSTOMER ORIENTATION. 1. The Growth and Development of Nonprofit Marketing. 2. Developing a Customer-Centered Mind-Set. II. STRATEGIC PLANNING AND ORGANIZATION. 3. Strategic Marketing Planning. 4. Understanding Consumer Behavior. 5. Acquiring and Using Marketing Information. 6. Segmentation, Positioning and Branding. III. DEVELOPING AND ORGANIZING RESOURCES. 7. Generating Funds. 8. Attracting Human Resources: Staff, Volunteers and Boards. 9. Working with the Private Sector. 10. Organizing for Implementation. 11. Planning and Budgeting the Marketing Mix. IV. DESIGNING THE MARKETING MIX. 12. Managing the Organization's Offerings. 13. Social Marketing. 14. Developing and Launching New Offerings. 15. Managing Perceived Costs. 16. Facilitating Marketing Behaviors. 17. Formulating Communications Strategies. 18. Managing Communications: Advertising and Personal Persuasion. 19. Managing Public Media and Public Advocacy. V. CONTROLLING MARKETING STRATEGIES. 20. Marketing Evaluation, Monitoring and Control.

Marketing --- Non-profitorganisaties --- Nonprofit organizations --- non-profitorganisaties --- Nonprofit organizations. --- non-profitorganisaties. --- Non-profitorganisaties. --- Association --- Marketing sectoriel

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Direct mail voor fondsenwerving --- Non-profitorganisaties. --- Engelse taal.

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The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive and well-written overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. Designed to accompany both undergraduate and postgraduate courses in this discipline, the text addresses key strategic issues, and examines marketing practice in a number of specific nonprofit contexts.

Marketing --- Nonprofit organizations --- Marketing. --- Marketingmanagement --- Non-profitorganisaties --- #SBIB:309H2812 --- #SBIB:309H253 --- 658.8 --- Non-profitmarketing (sociale marketing) --- Marketing, consumentengedrag, consumentisme --- Externe communicatie: non-profit-sector --- Marketingmanagement. --- Non-profitorganisaties. --- Enseignement --- Teaching --- Gestion --- Management --- Bénévolat --- Développement --- Économie publique --- Entreprises publiques --- Nonprofit organizations - Marketing. --- Culture --- Nonprofit --- Santé --- Bénévolat --- Développement --- Économie publique --- Santé

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Social organizations --- Firms and enterprises --- Organization theory --- Économie sociale et solidaire --- Microéconomie --- Bénévolat --- Environnement --- Gestion --- #SBIB:35H300 --- #SBIB:044.AANKOOP --- Organisatieleer: algemene werken --- Non-profitorganisaties --- Non-profitorganisaties. --- Nonprofit organizations --- Corporations, Nonprofit --- Non-profit organizations --- Non-profit sector --- Non-profits --- Nonprofit sector --- Nonprofits --- Not-for-profit organizations --- NPOs --- Organizations, Nonprofit --- Tax-exempt organizations --- Research --- Économie sociale et solidaire. --- Microéconomie. --- Bénévolat. --- Environnement. --- Gestion. --- Associations, institutions, etc. --- Sociology. --- Management. --- Political science. --- Economics. --- Management science. --- Sociology, general. --- Political Science. --- Economics, general. --- Quantitative business analysis --- Management --- Problem solving --- Operations research --- Statistical decision --- Economic theory --- Political economy --- Social sciences --- Economic man --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- State, The --- Industrial relations --- Organization --- Social theory

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Governing boards play a crucial role in ensuring that public and non-profit organizations are publicly accountable and perform well. Until now, there have been relatively few detailed empirical studies of what boards do in practice, but this book fills that gap by bringing together analyses based upon some of the best recent empirical studies.Using a new theoretical framework that highlights the paradoxical nature of governance, the book throws light on the questions at the heart of recent debates about non-profit boards:are boards publicly accountable or is there a democ

Social organizations --- Organization theory --- Boards of directors --- Corporate governance --- Directors of corporations --- Nonprofit organizations --- 061.55 --- 65.01 --- 658.113 --- Corporate directors --- Corporation directors --- Corporations --- Governance, Corporate --- Industrial management --- Boards of supervision (Corporation law) --- Associations, institutions, etc. --- 65.01 Methods and methodology. Theory and practice of organization --- Methods and methodology. Theory and practice of organization --- Management --- Non-profit organisaties --- Non-profit en overheidsbedrijven, Publiek-Private Samenwerking (PPS), Public Private Partnership (PPP) --- Bestuurders. --- Boards of directors. --- Corporate governance. --- Directors of corporations. --- Management. --- Non-profitorganisaties. --- Overheidsmanagement. --- Gouvernement d'entreprise --- Associations sans but lucratif --- Gestion --- #SBIB:024.IO --- #SBIB:35H200 --- #SBIB:35H300 --- Overheidsmanagement: algemene werken --- Organisatieleer: algemene werken --- Entreprises publiques --- Femmes --- Finances --- Grande-Bretagne --- Direction --- Nonprofit --- Taille