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This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.

Fashion merchandising --- 369.1 --- mode --- fashion --- marketing --- marketingcommunicatie --- communicatie --- mode in de kunst --- e-commerce --- merken --- Fashion marketing --- Clothing trade --- Merchandising --- Retail trade --- marketing - marktonderzoek - marktanalyse --- Habillement --- Marketing sectoriel