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Marketingplanning --- Software --- Marketing --- Marktsegmentatie --- Financiewezen --- Verpleegkunde --- Informatica

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In this work of "comic sociology", David Brooks coins a new word, Bobo, to describe today's upper class--those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. You know, those visionary software companies where people come to work wearing hiking boots and glacier glasses and seek oneness with the rhythms of nature. Their hybrid lifestyle is the atmosphere we breathe--it defines our age--and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.--From publisher description. "Throughout the twentieth century it's been pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture." "But I returned to an America in which the bohemian and the bourgeois were all mixed up. It was now impossible to tell an espresso- sipping artist from a cappuccino-gulping banker."--Page 10.

Marktsegmentatie --- Marketing --- Marktonderzoek --- Marketingcommunicatie --- Elite (Social sciences) --- Upper class --- 316.344.2 --- 316.344.2 Socio-economische groepen --- Socio-economische groepen --- United States --- Social conditions --- Social life and customs

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Marketing --- 658.8 --- consumentengedrag --- dienstenmarketing --- distributie --- gift Danny Van Rompaey --- internationale marketing --- koopbeslissingen --- maatschappij --- marketing --- marketingdoelgroepen --- marketingmanagement --- marketingmix --- marketingonderzoek --- marktsegmentatie --- non-profit marketing --- omgevingsanalyse --- ontwerpen --- prijzen --- producten --- promotie --- strategische planning --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing. Sales. Selling. Distribution --- Marketing. --- 658.8 Marketing. Sales. Selling. Distribution --- 000.1 --- Algemene werken

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We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

Consumer profiling. --- Customer services --- Market segmentation. --- Marketing --- Technological innovations. --- Profil des consommateurs --- Segmentation du marché --- Service à la clientèle --- Innovations --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Niche marketing --- Segmented market --- Profiling, Consumer --- Consumers --- Consumer behavior --- Research --- Cybermarketing --- Internet --- Websites --- Consumentengedrag --- Marktsegmentatie --- Klantgericht ondernemen --- INFORMATION SCIENCE/Technology & Policy --- Website --- Financiewezen --- Onlinemarketing --- Consumer profiling --- Market segmentation --- Technological innovations

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Advertising media planning --- Advertising --- Handbooks, manuals, etc --- Government policy --- Europe --- Handbooks, manuals, etc. --- Branding --- Media --- Mediaplanning --- Mediawetgeving --- Reclamestrategieën --- Europa --- 659.113 --- marketing --- marktsegmentatie --- Media (Communicatiemedia) --- merkenmanagement --- planning --- promotie --- reclame --- reclamecampagnes --- strategische planning --- verkoop --- 659.1 --- #A9410A --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Government policy&delete& --- Planning en management van publiciteit --- Reclamestrategie --- Crisis --- Cultuur