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Harry Potter, the wizard who was worth $25 billion thanks to continuous products releases, a strong brand community and a bit of magic. This thesis analyses the case of the Harry Potter brand community by segmenting it between two generations. Literature defines brand communities with three markers: shared consciousness, rituals and meanings and moral responsibility (Muniz & O’Guinn, 2001). In addition to that, Burgess and Jones (2018) characterize the media fandoms as an emotional attached version of brand communities. Chaney et al. (2007) teach that generation Y and Z have a need for constant change. What does the HP community to retain and attract new members? In this thesis, I use a qualitative method, conducting exploratory interviews to determine the motives of each generation to enter and stay inside the community. The two generations were chosen because they differentiate on the factor of growing up with the saga or not. My results show the younger generation as more materialistic and a heavier consumer of merchandising. While Millennials associate the community and the brand to memories, with a more emotional dimension. The findings lead to think that brands need to be able to renew themselves due to the need for change of both generations and to the Gen-Zers’ involvement in many BCs. The brands also need to be careful and keep up with the expectations of the original fans. My hope for this thesis is that whoever is brought to read it, will want to (re-)discover Harry Potter afterwards.
brand community --- media fandom --- Harry Potter --- Millennials --- generation Z --- Sciences économiques & de gestion > Marketing
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Fanvids, or vids, are short videos created in media fandom. Made from television and film sources, they are neither television episodes nor films; they resemble music videos but are non-commercial fanworks that construct creative and critical analyses of existing media. The creators of fanvids-called vidders-are predominantly women, whose vids prompt questions about media historiography and pleasures taken from screen media. Vids remake narratives for an attentive fan audience, who watch with a deep knowledge of the source text(s), or an interest in the vid form itself. Fanvids: Television, Women, and Home Media Re-Use draws on four decades of vids, produced on videotape and digitally, to argue that the vid form's creation and reception reveals a mode of engaged spectatorship that counters academic histories of media audiences and technologies. Vids offer an answer to the prevalent questions: What happens to television after it's been aired? How and by whom is it used and shared? Is it still television?
Fan films. --- Television programs. --- Amateur films --- Programs, Television --- Shows, Television --- Television shows --- TV shows --- Television broadcasting --- Electronic program guides (Television) --- Television scripts --- Television, fandom, fanvids, history, women.
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This is the first book to apply the concept of ‘contents tourism’ in a global context and to establish an international and interdisciplinary framework for contents tourism research. The term ‘contents tourism’ gained official recognition in Japan when it was defined by the Japanese government in 2005, and it has been characterised as ‘travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture forms including film, television dramas, manga, anime, novels and computer games’. The book builds on previous research from Japan and explores three main themes of contents tourism: ‘the Contentsization of Literary Worlds’, ‘Tourist Behaviours at “Sacred Sites” of Contents Tourism’ and ‘Contents Tourism as Pilgrimage’ and draws together these key themes to propose a set of policy implications for achieving successful and sustainable contents tourism in the 21st century.
Heritage tourism --- Popular culture --- Historic sites --- Sacred space --- Popular culture. --- Tourism. --- Contents tourism --- contents tourism. --- fandom. --- media. --- pilgrimage. --- pop culture. --- popular culture and tourism. --- tourist behaviour. --- tourist experience.
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This book defines the key ideas, scholarly debates, and research activities that have contributed to the formation of the international and interdisciplinary field of Metal Studies. Drawing on insights from a wide range of disciplines including popular music, cultural studies, sociology, anthropology, philosophy, and ethics, this volume offers new and innovative research on metal musicology, global/local scenes studies, fandom, gender and metal identity, metal media, and commerce. Offering a wide-ranging focus on bands, scenes, periods, and sounds, contributors explore topics such as the riff-based song writing of classic heavy metal bands and their modern equivalents, and the musical-aesthetics of Grindcore, Doom metal, Death metal, and Progressive metal. They interrogate production technologies, sound engineering, album artwork and band promotion, logos and merchandising, t-shirt and jewellery design, and fan communities that define the global metal music economy and subcultural scene. The volume explores how the new academic discipline of metal studies was formed, also looking forward to the future of metal music and its relationship to metal scholarship and fandom. With an international range of contributors, this volume will appeal to scholars of popular music, cultural studies, and sociology, as well as those interested in metal communities around the world.
Heavy metal (Music) --- Music --- History and criticism. --- Social aspects. --- Music and society --- Death metal --- Doom metal --- Fandom --- Grindcore --- Heavy Metal --- Metal --- Metal Studies --- Musicology --- Popular Music --- Progressive metal --- Research --- Subculture
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Though these days, our celebrity culture tends to revolve around movie stars and pop musicians, there have been plenty of celebrity authors over the years and around the world. This volume brings together a number of contributors to look at how and why certain writers have attained celebrity throughout history. How were their images as celebrities constructed by themselves and in complicity with their fans? And how did that process and its effects differ from country to country and era to era?
Philosophy and psychology of culture --- Literature: authors --- Écrivains --- Célébrités --- Littérature anglaise --- Culture populaire --- Histoire --- Histoire et critique --- Histoire. --- Histoire et critique. --- Authorship --- Fame --- Celebrity --- Renown --- Glory --- Authoring (Authorship) --- Writing (Authorship) --- Literature --- Social aspects --- History. --- literary celebrity, self-fashioning, comparative literature, fandom, afterlife.
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To dismantle negative stereotypes of fans, this book offers a media ethnography of the digital culture, conventions, and urban spaces associated with fandoms, arguing that fandom is an area of productive, creative, and subversive value. By examining the fandoms of Sherlock, Glee, Firefly, and other popular television-based franchises, the author appeals to fans and scholars alike in her empirically grounded methodology and insightful analysis of production hierarchies, gender, sexuality, play, and affect.
Television viewers --- Television programs --- Programs, Television --- Shows, Television --- Television shows --- TV shows --- Television broadcasting --- Electronic program guides (Television) --- Television scripts --- Audiences, Television --- Television audiences --- Television fans --- Television watchers --- Viewers, Television --- Mass media --- Social aspects. --- Audiences --- Fans (Persons) --- Aficionados --- Devotees --- Enthusiasts (Fans) --- Supporters (Persons) --- Persons --- Hobbyists --- Fandom --- inter/transmediality --- media ethnography --- affect --- subcultures
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Although there has always been a fascination for famous people, the invention of modern celebrity culture goes back to the nineteenth century. During Romanticism the position of the author changed, but also that of the public with the phenomenon of the fan and associated fandom coming into existence. In 'Star Authors in the Age of Romanticism' Dutch literary celebrity culture is analysed and embedded in the international discourse on this subject. Internationally, scholarly attention has over the last years been given to literary celebrity. This book supplies the Dutch dynamic to the international discourse on the development of literary celebrity by focusing on five famous Dutch authors from the nineteenth century: Willem Bilderdijk, Hendrik Tollens, Nicolaas Beets, François HaverSchmidt (alias Piet Paaltjens) and Eduard Douwes Dekker (better known as Multatuli).
Dutch poetry --- Poets, Dutch --- Celebrities --- Celebrity culture --- Celebs --- Cult of celebrity --- Famous people --- Famous persons --- Illustrious people --- Well-known people --- Persons --- Fan clubs --- Dutch poets --- Flemish poetry --- Dutch literature --- History and criticism --- History --- Authors and readers --- History and criticism. --- 1800-1899 --- Netherlands. --- fandom, fan practices, 19th-century literature and culture, literary history.
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"This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television"--
Bromance in motion pictures. --- Bromance on television. --- Bromance. --- Celebrities --- Fame --- Social aspects --- Celebrity --- Renown --- Glory --- Male friendship --- Bromance (Male friendship) --- Friendship between men --- Friendship in men --- Men's friendship --- Friendship --- Male friendship in motion pictures. --- Motion pictures --- advertising;authenticity;branding;bromances;Celebrity;celebrities;fandom;fan studies;film;Hollywood;masculinities;masculinity;media;personas;television;X-men
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"The Power of Sports" explores the topic of sports in American culture"--
Sports in popular culture --- Sports --- Mass media and sports --- Sociological aspects. --- United States. --- Black Lives Matter. --- commercialism. --- commercialization. --- cultural fragmentation. --- digital technologies. --- economic inequality. --- female journalists. --- gender and sports. --- ideology. --- information gatekeepers. --- masculinity. --- meritocracy. --- militarism. --- opinion content. --- ownership. --- patriotism. --- product placement. --- production study. --- religion and sports. --- sports advertising. --- sports and politics. --- sports celebrity. --- sports community. --- sports economics. --- sports fandom. --- sports journalism. --- Émile Durkheim.
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Though some dismiss opera as old-fashioned, it shows no sign of disappearing from the world's stage. So why do audiences continue to flock to it? Given its association with wealth, one might imagine that opera tickets function as a status symbol. But while a desire to hobnob with the upper crust might motivate the occasional operagoer, for hardcore fans the real answer, according to The Opera Fanatic, is passion-they do it for love. Opera lovers are an intense lot, Claudio E. Benzecry discovers in his look at the fanatics who haunt the legendary Colón Opera House in Buenos Aires, a key site for opera's globalization. Listening to the fans and their stories, Benzecry hears of two-hundred-mile trips for performances and nightlong camp-outs for tickets, while others testify to a particular opera's power to move them-whether to song or to tears-no matter how many times they have seen it before. Drawing on his insightful analysis of these acts of love, Benzecry proposes new ways of thinking about people's relationship to art and shows how, far from merely enhancing aspects of everyday life, art allows us to transcend it
Opera. --- Opera audiences. --- Music fans. --- sociology, popular culture, audiences, performing arts, wealth, high society, hardcore fans, colon opera house, buenos aires, globalization, insightful analysis, relationship to art, singing, passionate love, fandom, gossip and passion, temperamental celebrities, cathartic music, symphony, argentina, major theory books, ethnography, obsession, social psychology, high-culture events, operagoing.
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