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Make room for TV : television and the family ideal in postwar America
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ISBN: 0226769666 Year: 1992 Publisher: Chicago London University of Chicago Press

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Television and the American family
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ISBN: 0805801162 Year: 1990 Publisher: Hillsdale, N.J. L. Erlbaum Associates

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Living room lectures : the fifties family in film and televison
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ISBN: 0292746849 Year: 1995 Volume: *1 Publisher: Austin University of Texas Press

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Electronic hearth : creating an American television culture
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ISBN: 0195065492 0195079140 9780195079142 9780195065497 9780198023012 0198023014 1280526491 9781280526497 0195359984 9780195359985 9786610526499 6610526494 1429407662 019772390X Year: 2023 Publisher: New York : Oxford University Press,

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We all talk about the "tube" or "box," as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment - a pervasive screen-world that saturates almost every aspect of modern life. In 'Electronic Hearth', she looks at how that environment evolved, and how it, in turn, has shaped the American experience. Tichi explores almost fifty years of writing about television - in novels, cartoons, journalism, advertising, and critical books and articles - to define the role of television in the American consciousness. She examines early TV advertising to show how the industry tried to position the new device as not just a gadget but a prestigious new piece of furniture, a highly prized addition to the home. The television set, she writes, has emerged as a new electronic hearth - the centre of family activity.

TV, family and society : the social origins and effects of adolescents' TV use
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ISBN: 9122004599 9789122004592 Year: 1981 Volume: 15 Publisher: Stockholm: Almqvist och Wiksell,


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The social embeddedness of media use
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ISBN: 1282188011 9786612188015 3110216108 9783110216103 3110209241 9783110209242 9783110209242 9781282188013 6612188014 Year: 2009 Publisher: Berlin New York Mouton de Gruyter

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Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models. In three empirical studies, the role of short-term situations and the influence of immediate social surroundings is analyzed. The use of Discrete Time Event History Analysis is an innovative way to look at household diary data. Findings reveal how family members influence each other in many ways. Watching television turns out to be an integral part of everyday life in the family, but also a force that may reduce family interaction. It is shown that television may serve as a surrogate for those family members that are not present, and that family members while present at home follow each others example. Partners are shown to mimic each other, children to mimic their parents, and parents follow the example set by their children. Television news viewing, in contrast to general television viewing is less determined by the immediate influence of others. Also, the individual motivations for news viewing vary throughout the day. First exposure to television news appears to be motivated by other factors than subsequent exposure. A need for 'surveillance' dominates first exposure, but subsequent exposure appears to be governed by other, more 'ritualistic' motivations. The book is important to scholars, graduate-level students, and practitioners who are concerned with theoretical and methodological insights in the phenomenon of television viewing in everyday life.


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Amazon town tv : an audience ethnography in Gurupa, Brazil
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ISBN: 0292745184 0292745176 0292762046 Year: 2013 Publisher: Austin : University of Texas Press,

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In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.

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