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Téléspectateurs. Etats-Unis. --- Televisiekijkers. Verenigde Staten.

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The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ...

Broadcast journalism --- Television viewers --- Journalisme de télévision --- Téléspectateurs --- Journalisme de télévision. --- Téléspectateurs. --- Broadcast journalism. --- Television viewers. --- Journalisme de télévision. --- Téléspectateurs.

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Motion pictures --- Television broadcasting --- Cinema --- Telespectateurs --- Television --- Cinéma --- Téléspectateurs --- Télévision --- Motion pictures. --- Television broadcasting. --- Filmkunst. --- Televisie. --- Populaire cultuur. --- Film. --- Fernsehsendung. --- Feature films --- Films --- Movies --- Moving-pictures --- Telecasting --- Television industry --- History and criticism --- Fernsehsendung --- Rundfunksendung --- Fernsehen --- Sendung --- Sendungen --- Fernsehsendungen --- Fernsehprogramm --- Audio-visual materials --- Mass media --- Performing arts --- Broadcasting --- Cinematography. --- Popular culture. --- TV-Sendung --- TV-Sendungen --- TV

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The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assimilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual's relationship to the media.

Télévision --- Télévision et politique --- Téléspectateurs --- Television broadcasting of news --- Television and politics --- Émissions de nouvelles --- Television broadcasting --- Politics and television --- Political science --- Television coverage of news --- Television journalism --- Television news --- Broadcast journalism --- Political aspects --- News --- Social Sciences --- Political Science

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Mass communications --- Sociology of culture --- Television viewers --- Internet. --- Interactive television. --- Internet television. --- Television --- Téléspectateurs --- Internet --- Télévision interactive --- Télévision sur Internet --- Télévision --- Effect of technological innovations on. --- Social aspects. --- Effets des innovations sur les --- Aspect social --- Téléspectateurs --- Télévision interactive --- Télévision sur Internet --- Télévision