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The second edition of "New Media and Public Relations" captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.
Public relations --- Internet in public relations --- Public relations. --- Internet in public relations. --- #SBIB:309H252 --- #SBIB:309H103 --- #SBIB:309H1713 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Relations publiques et internet
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From the publisher. The global explosion of online activity is steadily transforming the relationship between government and the public. The first wave of change, "e-government," enlisted the Internet to improve management and the delivery of services. More recently, "e-democracy" has aimed to enhance democracy itself using digital information and communication technology. One notable example of e-democratic practice is the government-sponsored (or government-authorized) online forum for public input on policymaking. This book investigates these "online consultations" and their effect on democratic practice in the United States and Europe, examining the potential of Internet-enabled policy forums to enrich democratic citizenship. The book first situates the online consultation phenomenon in a conceptual framework that takes into account the contemporary media environment and the flow of political communication; then offers a multifaceted look at the experience of online consultation participants in the United States, the United Kingdom, and France; and finally explores the legal architecture of U.S. and E.U. online consultation. As the contributors make clear, online consultations are not simply dialogues between citizens and government but constitute networked communications involving citizens, government, technicians, civil society organizations, and the media. The topics examined are especially relevant today, in light of the Obama administration's innovations in online citizen involvement.
Communication in politics --- Internet in public administration --- Internet --- Communication in public administration --- Political participation --- Political planning --- Technological innovations --- Political aspects --- Citizen participation --- Internet in public administration. --- Démocratie électronique --- Participation politique --- Relations publiques et Internet --- Administration publique et Internet --- Technological innovations. --- Citizen participation. --- Political aspects. --- États-Unis --- Ressources Internet --- Administration électronique --- États-Unis. --- Community action --- Community involvement --- Community participation --- Involvement, Community --- Mass political behavior --- Participation, Citizen --- Participation, Community --- Participation, Political --- Political activity --- Political behavior --- Political rights --- Social participation --- Political activists --- Politics, Practical --- Public administration --- Digital government --- E-government --- Electronic government --- Online government --- Political communication --- Political science --- Communication in politics - Technological innovations --- Internet - Political aspects --- Communication in public administration - Technological innovations --- Political participation - Technological innovations --- Political planning - Citizen participation --- SOCIAL SCIENCES/Political Science/General --- Démocratie électronique --- Administration électronique --- États-Unis.
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