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"The thirteen chapters of this book comprise an intriguing and informative entry into the world of proverb scholarship, illustrating that proverbs have always been and continue to be wisdom's international currency. The first section of the book focuses on the field of paremiology (proverb studies) in general, the spread of Anglo-American proverbs in Europe, and the phenomenon of modern proverbs. The second section analyzes the use of proverbs in the world of politics, including a chapter on President Obama, while the third concentrates on the uses of proverbs in literature. The final section ends with detailed cultural studies of the origin, history, dissemination, use, function, and meaning of specific proverbs.Noted scholar Wolfgang Mieder shows that proverbs matter in culture, literature, and politics. Proverbs remain part and parcel of oral and written communication, and, he demonstrates, they deserve to be studied from a range of viewpoints. While various chapters deal with a variety of issues and approaches, they cohere through a rhetorical perspective that looks at the text, texture, and context of proverbs as speech acts that make a noteworthy impact on culture and society. Whether proverbs appear in everyday speech, on the radio, on television, in films, on the pages of newspapers or magazines, in advertisements, in literary works, or in political speeches, they serve as formulaic verbal devices to add authoritative weight through tradition, convention, and wisdom"--

Proverbs --- History and criticism. --- Paremiology --- Paroemiology

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Proverbs --- History and criticism. --- Paremiology --- Paroemiology --- History and criticism --- Proverbs - History and criticism.

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Grounded primarily in the ethnography of communication and aligned with the multidisciplinarity of discourse analysis, the book examines the use of proverbs in the daily life of a social network of Mexican-origin transnational families in Chicago and Michoacán, Mexico. Various and detailed analyses of actual proverb use reveal that proverbs in this particular population function as a highly contextualized communicative strategy that serves four discrete social functions: to argue, to advise, to establish rapport, and to entertain. Proposing that the social and cognitive aspects of language use must be combined for a complete understanding of how such genres of language are actually used by regular people in daily life, the author shows how ordinary people use sophisticated cognitive processes to interpret the socially-relevant meanings of proverbs in everyday conversation. The book provides an unusual mix of contextualized discourse analysis that is ethnographic, linguistic, and cognitive, yielding much needed insight into a segment of the Mexican-origin population of the Midwestern U.S., a population whose increasing importance and size is often mentioned, but about which precious few linguistic studies have been conducted. The volume not only helps to fill this void but it is also one of the few studies that focuses on the impact of transnationalism on linguistic practices, regardless of cultural group. Departing from the conventional approach of ignoring the role of everyday-language use in order to focus exclusively on culture, economics, or migrant patterns, the book makes linguistic practice the central issue, and thus affirms that it is language that weaves together the two distant sites of transnational communities, providing a fertile area for understanding the perspectives of the transmigrants themselves.

Proverbs --- Discourse analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Paremiology --- Paroemiology --- History and criticism. --- Discourse Analysis. --- Rhetorics. --- Social Cognition. --- Sociolinguistics.

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Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity.

Mottoes --- Slogans --- Proverbs --- Terms and phrases --- Terminology --- Names --- Sublanguage --- Allusions --- Paremiology --- Paroemiology --- Advertising --- Battle-cries --- Mottos --- Emblems --- Maxims --- Moral and ethical aspects. --- History and criticism. --- Social aspects.

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Folklore. --- Proverbs --- History and criticism. --- Proverbes --- Folklore --- Histoire et critique --- Paremiology --- Paroemiology --- Folk beliefs --- Folk-lore --- Traditions --- Ethnology --- Manners and customs --- Material culture --- Mythology --- Oral tradition --- Storytelling --- History and criticism